There are all sorts of tips, tricks, and techniques to drive more traffic to a blog. They usually involve either paying for it in some way, improving an avenue such as through search engine optimization, or building subscribers. The reality is this – all of these things take time. What doesn’t take time other than the effort that is required to make it happen is writing better blog post titles. The right titles can increase blog traffic. The wrong titles can desperately hurt it. This is an immediate effect.
More and more businesses are starting to blog today. They are syndicating, optimizing, promoting, and doing all of the best practices that the gurus are giving them. Still, they are only seeing small increases in traffic if at all. Every now and then, they see a post that spikes. Was it amazing content? Possibly. Was it shared by the right people on social media? Probably. Did it have the right title? Almost definitely.
It blows me away when I see so many titles that simply suck. Yes, they suck. They aren’t attracting anyone.
The title in the blog post above attracted people. It was wildly shared. It was blogged about on other websites. It made an impact. Despite being wildly popular and talked about around the web for weeks, the story itself wasn’t that interesting. It was good, but not good enough to make it the talk of the blogosphere for as long as it was. The title, however, was brilliant.
Depending on your style of business and blogging voice, here are some quick examples of blog post styles. This is a very basic sampling. You can do better.
- Emotional Statement – The Biggest Reason Your Blog Traffic Sucks
- Numbered List – 7 Reasons Why Top 10 Lists Still Work
- Play on Common Phrases - Why Good Guys Really Do Finish Last in Sales
- Contrary Statement to Common Phrases – Good Guys Finish First if They do These Things
- Big Time Promise – Cut Your Blogging Time in Half While Doubling Your Posting Frequency
- Three Worders (use sparingly) – The Blogger’s Conundrum
- Nonsense Titles (that make sense) – The Best Blog Titles Work Best if You “Backwards Them Write”
Again, there are plenty of other types of titles out there. The key is to check out the right sites. See how other blog posts are being written and what titles they’re using. Just because it’s a business blog doesn’t mean that it has to be bland and boring. Titles drive traffic quickly. Make them count.