The trends are clear: more people are watching videos online and spending less time in front of the television. Perhaps more importantly, it’s easier to skip television ads thanks to technology such as Tivo than it is to skip ads online.
With such clear trends, why are companies not embracing online video advertising more?
This Infographic by our friends at BuySellAds has clear implications, but online video ads are only marginally increasing. When will big business start to understand that branding online is much more cost-effective than through traditional media?
We won’t pound on them for mentioning MySpace and Bebo in the same sentence as Facebook and Twitter. These videos are, after all, a year old this week.
We’ll definitely give this 30-year-old show, the Nightly Business Report on PBS, all the credit in the world for abandoning the stuffy advice that you can find on the Wall Street Journal and going with real advice for businesses of all sizes. Social media is the way to go – that much is clear. That NBR figured this out before most mainstream media business shows is a nice touch.