Online Videos Rise: Where are the Advertisers?

The trends are clear: more people are watching videos online and spending less time in front of the television. Perhaps more importantly, it’s easier to skip television ads thanks to technology such as Tivo than it is to skip ads online.

With such clear trends, why are companies not embracing online video advertising more?

This Infographic by our friends at BuySellAds has clear implications, but online video ads are only marginally increasing. When will big business start to understand that branding online is much more cost-effective than through traditional media?

Soon.

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A Year Old and Still So Relevant: NBR on Social Media for Business

We won’t pound on them for mentioning MySpace and Bebo in the same sentence as Facebook and Twitter. These videos are, after all, a year old this week.

We’ll definitely give this 30-year-old show, the Nightly Business Report on PBS, all the credit in the world for abandoning the stuffy advice that you can find on the Wall Street Journal and going with real advice for businesses of all sizes. Social media is the way to go – that much is clear. That NBR figured this out before most mainstream media business shows is a nice touch.

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The State of the Internet

This video by JESS3 is loaded with interesting stats about social media and the Internet in general. One word of caution: the music may drive you insane. I recommend watching it with the sound off.

JESS3 / The State of The Internet from JESS3 on Vimeo.

JESS3 designed and animated this for the JESS3 lecture at AIGA Baltimore in Feb 2010.

JESS3 designed and animated this for the JESS3 lecture at AIGA Baltimore in Feb 2010.

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Read more about social news on this blog.