George W Bush has fun while promoting… mediocrity?

Most people love a good joke, especially when famous people can make light of their own situations. President George W Bush did just that while giving the commencement speech at Southern Methodist University. Continue reading George W Bush has fun while promoting… mediocrity?

Has the Katie Couric experiment failed at Yahoo?

Yes. And no. The move to make former television news anchor Katie Couric the model for an increasing shift towards digital media consumption has yet to produce the type of traditional returns that many had expected, but Yahoo doesn’t seem too worried. Continue reading Has the Katie Couric experiment failed at Yahoo?

TIL It’s Illegal to Lie About Someone on Twitter

Perhaps I was just being naive. I always assumed that the things that you say on Twitter were protected under free speech and opinions could be posted without recourse as long as they weren’t designed to spread misinformation. With all of the fake death reports about celebrities and people calling each other names, it didn’t seem like there were really very many boundaries.

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Questions Rise About Chevrolet Commercial (that may not be a Chevrolet commercial)

There’s a touching, artsy, and sad video making its viral rounds on the internet. It features the Chevrolet bowtie, a girl, and a dog. The video works its way backwards from what appears to be a final visit to the vet back through their lives together to the point that she first picked “Maddie” and then back to the sad final moments again.

The thing is that other than the title and the branding on the video, there’s no other indication that the video actually belongs to Chevrolet. The company that published the video on Vimeo, The Herd Films, has no apparent connection to Chevrolet or Chevrolet Canada.

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Videos are the Missing Part of Many Marketing Campaigns

Videos in Marketing

There are two very obvious things happening in marketing today. Videos are becoming more powerful methods of broadcasting a business message because of improved technology and faster internet speeds. Strangely, there are still way too many businesses who simply won’t take the leap into the video marketing world.

Continue reading Videos are the Missing Part of Many Marketing Campaigns