Toyota hits Digg and I must say I like it

When I first saw the advertisement that Toyota had placed on Digg.com, I was skeptical. After all, Digg and most social news sites in general are not considered a “PR venue” to help in times of crisis.

Toyota on DiggAfter reviewing their landing page and seeing exactly how they have integrated, I have to say that I like it.

With the recent Toyota recalls putting a major blemish on the formerly-bulletproof automaker, they have begun an aggressive campaign to regain the trust of their loyal consumers.

The Toyota landing page rests on the Digg.com domain and highlights stories broken down into three categories:

  1. About the Recall
  2. Toyota Responds
  3. Featured Toyota Articles

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