Is Toyota doing it old school?

Amidst the financial collapse of the auto industry in 2008, Toyota was caught unprepared and with its proverbial pants down. At the time they were using an Edwards Deming influence manufacturing process which allowed them to build up to eight different cars on the same assembly line. This process was actually way out of control for what was taking place. This form of production and assembly was extremely expensive and caused the company to bleed fortunes away for several months and caused the leadership at Toyota to be frightened and find a way to regain their profits. Continue reading Is Toyota doing it old school?

RAV4 Hybrid brings two innovations together at last

If you were to ask an average car shopper if they had ever considered a RAV4 Hybrid, the majority would say no. Some would say yes. Very few would say the real answer, which is that there is no such thing as a Toyota RAV4 Hybrid… until now.

Well, soon.

Continue reading RAV4 Hybrid brings two innovations together at last

Ruling the Road Again: The 2016 Toyota Tacoma

The Toyota Tacoma has been a household name for years. Its bold and rugged body has awed and wowed many through the years. Know for its durability and quality, Tacoma has stood the test of time. Toyota has done it again with the all new 2016 Toyota Tacoma and they have once again raised the bar in the truck segment of the automotive industry. You can believe that a new benchmark has been set when it comes to mid-sized trucks.

Continue reading Ruling the Road Again: The 2016 Toyota Tacoma

Toyota hits Digg and I must say I like it

When I first saw the advertisement that Toyota had placed on Digg.com, I was skeptical. After all, Digg and most social news sites in general are not considered a “PR venue” to help in times of crisis.

Toyota on DiggAfter reviewing their landing page and seeing exactly how they have integrated, I have to say that I like it.

With the recent Toyota recalls putting a major blemish on the formerly-bulletproof automaker, they have begun an aggressive campaign to regain the trust of their loyal consumers.

The Toyota landing page rests on the Digg.com domain and highlights stories broken down into three categories:

  1. About the Recall
  2. Toyota Responds
  3. Featured Toyota Articles

Continue reading Toyota hits Digg and I must say I like it