Why Elon Musk’s venture into batteries is really a huge deal

Successful internet company… check. Fast-growing car manufacturer… check. Starting a space program… check. Now, Elon Musk is getting into the world of home electric power and it might be his most important endeavor to date. Continue reading Why Elon Musk’s venture into batteries is really a huge deal

Tesla is Playing the Media Perfectly

It’s amazing when a spin doctor is able to make a good chunk of people believe in the wrong thing. The way that Tesla is playing their hand for the media, the consumer advocacy groups, and the consumers is nothing short of masterful.

First and foremost, let’s make two things very clear: Continue reading Tesla is Playing the Media Perfectly