Those outside of marketing often think it’s an easy job. You just have to learn how to spam, learn how to sound clever, and then get your unwanted messages in front of as many people as possible. A recent study shows that it’s not the easy, stress-free job that many believe it is. [Read more...]
The statement could be pushed over to just about any true Web 2.0 site where voting and popularity determine the success of a piece of content. Facebook, Twitter, and MySpace – overrun by spam. Mixx, Propeller, Yahoobuzz – spam havens.
For social news powerhouses Digg, Reddit, and StumbleUpon to be so changed by the presence of gobs and gobs of spam hits a little harder. They are the sites where I started my journey in Web 2.0. They are the shiny beacons of user-controlled, traffic-generating goodness that made mainstream media look to the people for their opinions and discoveries.
They are, for all intents and purposes, shells of what they should be, and spam is to blame. Perhaps more importantly, how they handled spam over the years has caused them to close their networks in one way or another through a series of witchhuntesque spam countermeasures.
The shout system has been a roller coaster ride of emotion for me.
- First impressions: “WAY Cool. Now I can talk to friends and if I have something that I really want to get out to the peeps, I can!”
- Second impression: “Oh s**t, here come the spammers.”
- Third impression: “Hey, the spam seems to work! A ton of them are hitting the front page. I better give it a try.”
- Fourth impression: “Damn. It’s not as effective anymore. People are ignoring their shouts.”
- Current impression: “The system is a broken one, but by golly it can be fixed…”
And here’s how:
Digg’s shout system is currently flawed. Spamming through the shout system is simple, while sending messages to all of your friends is difficult and time consuming.
Here’s an idea that might just work: using a well recognized od digg as a code to let your friends know that what you’re sending isn’t spam. Currently, many users, especially those with lots of friends, have a hard time because of the sheer bulk of shout spam that they receive on a daily, sometimes hourly, basis.
This is an idea that could fix the system until Digg steps up and fixes it themselves.
But if instead of Digg, you need VC money: