The Simple Truth About Digg’s Lack of Profits

It was hard.  For as long as I can remember, I have not been one who clicks on banner ads.  Heck, in most cases, I don’t even see them (thank you FF).

A friend of mine who is an avid reader turned me onto Audible.com to download audio books.  With recent articles in BusinessWeek and TechCrunch about the financial woe’s they’re having at Digg, I remembered seeing an Audible ad on Digg and thought, why not?

Audible Ad on Digg

I’m going to be signing up for the service anyway.  Why not throw a bone to the site that consumes a ton of my time?

The results weren’t good:

Bad URL

These things happen.  I sent an email to Digg pointing out the issue and waited.  It is now 4 days later.  I surfed Digg, doing my thing, checking every time I went to a new page to see if my target ad had found me.  It eventually did, but still, it didn’t work. [Read more...]

Need a Good Recipe? Try the Digg Front Page!

Artichoke RecipeIn its humble beginnings, Digg was a tech-stories site at heart.

The heart has changed over the years, and recently politics have been dominant, appealing to the hearts and minds of the Internet’s Web 2.0 users.

Now, Digg has a different kind of heart.  Specifically, Digg loves artichoke hearts.

Image and video hosting by TinyPic

[Read more...]

Mixx vs Propeller: One’s Going Up, the Other, well

Propeller vs MixxRecent changes at both Propeller and Mixx have pushed the inevitable forward.  Mixx, the brainchild of Chris McGill, has been poised for success for about a year now.  Propeller, the once-proud Netscape, was doomed the moment that AOL stepped into the picture.

If recent trends on Alexa (which we all know are not always accurate) give any indication about what is happening, then Mixx is making the move to become the 3rd choice amonst social media sites.  Propeller, on the other hand, is heading down, down, down as users have expressed concerns about a lack of communication from the administrators as well as a disastrous redesign that threatened to push its dwindling core of users off to another site (perhaps even Mixx). [Read more...]

News Niblets: Social Media’s Best and Worst Quality

NibletsMany people love appetizers.  They’re usually overpriced, under-portioned, and loaded with calories, but we love them anyway.  Why?  Because they’re quick, easy, and too the point.

Social media websites like Digg, Reddit, and Propeller offer the same product in the form of headlines.  We get to nibble on the news, taking it in bits and pieces, served to us through headlines that are often sensationalized or pointed.  While some people take the nibble and move on the main course by reading the full story, a good portion of us live on the appetizers.  We read the headlines, possibly read the descriptions, occasionally scan the story (or even just the first few paragraphs), then it’s back to the social media site for the next bite of news via headlines.

Some never make it past the headlines, establishing a reaction or opinion based on the nibblet.  This is good.  This is also bad. [Read more...]

Pwned: The StumbleUpon Digg Experiment Initial Results

First, a disclaimer about this experiment and the analysis.

In retrospect, this experiment was flawed.  The subject matter and style of delivery was very clearly geared in favor of one of the combatants.  When it was initially conceived, it was decided that the experiment would best be delivered through a post that announced itself.  By checking traffic statistics on a post titled: “The StumbleUpon Digg Experiment”, there would be equal billing, equal exposure, and most importantly, equal chances through the delivery methods to give both sides a chance.

We were wrong. [Read more...]

The Godfather and Social Media

Vito as StumbleUpon?In many ways, the top level websites of social media can be compared to the fictional world of The Godfather.  Sounds weird?  Hear me out.

The Godfather showed us a world of beauty and corruption.  Alliances were made and broken.  Those who were good to the family were rewarded, while anyone who stepped in the way was hit.

Social media works in much the same way.  It can be beautiful, offering the best of the web compiled into loosely organized areas where masses of people can flood a worthy website and enjoy its offerings.  It can be corrupt, as spammers use the power of social media to drive traffic to unworthy websites. [Read more...]