There are several larger companies, including Google and MySpace, that offer a way for non-profit organizations to bring their message to and raise funds from social networks. What isn’t mentioned in the article is that these services, if built properly by the non-profit organization, can be extremely valuable even beyond the obvious funding potential.
Con3xion (Connection) will be based around the Tr3s, their Latino youth-oriented channel. It is slated for a mid-December launch with the help of San Diego-based mobile social networking company Intercasting Corp, focusing on Hispanic youths who are heavy users of mobile technology, according to the company.
Here are some statistics that they’re basing their plans after:
Hispanics who own a cell phone with media capabilities: 63%.
Bebo, a hugely popular social networking website for the people in the UK, has partnered with several traditional media sources, including BBC and CBS.
It will be used primarily as a marketing platform for traditional broadcasters to help reconnect with Bebo’s 40 million users, specifically the so-called “lost TV generation” of 13 to 24-year-olds who make up the social networking site’s core audience. Their goal is to fill the void of how to deliver on-demand programming via internet and mobile devices.
Of the 308 companies interviewed by Forrester Consulting, 58.4% said that they prohibit “playing” on social networks such as Facebook and MSpace. The common sense reason is that if they are social networking, they aren’t working.
The counter argument is that by allowing a specified amount of time to be used for social networking or whatever other “toys” are available, the overall team spirit and job satisfaction will increase.