Google is getting serious about its push for mobile, mostly because the whole world seems to be pushing everything towards mobile. Some haven’t embraced the idea and still have websites that aren’t considered to be “mobile-friendly” by the search giant. Soon, those websites won’t appear very easily in search results.
Content marketing has been growing for over a decade now, but 2013 is proving to be its pinnacle year. Marketers are starting to realize that search and social center around content rather than the other way around, making true content marketing on and off a website a must-have discipline for companies wanting to find success online.
There was a time when word count was important for marketing. Depending on who you listened to and what you were going for, particularly from a search engine optimization perspective, the length of your content had a direct correlation to how well your pages would rank. Things have changed.