2008: Year of the Mini Social Networks

OpenSocialMySpace, Facebook, and the other large social networks need not worry.  The small, niche social network sites that are popping up faster than poker rooms in the 90′s are not going to hurt the big boy’s bottom lines.  They’re just going to draw more people by the end of the year because of one fact.

They’re just more useful than the big sites.

The appeal that brought millions to form profiles and make friends on MySpace and Facebook will have the opposite effect in 2008 an beyond.  We built our MySpace page and started Facebooking because everyone else was doing it.  As closed social sites begin to gain in popularity, they will appeal to people because NOT everyone else is doing it.  Inclusion is easy on today’s internet.  Being part of something exclusive is becoming the new IT thing to do. [Read more...]

ClosedSocial: A Growing Trend Towards Niche Social Networking

With the increasing popularity of huge social networks like Facebook and MySpace, it’s easy to see why niche networks are entering the market and falling off almost immediately. There seems to be no room for networks that focus on a particular hobby, demographic, or profession. They are too small, therefore they will all fail.

Or will they?
[Read more...]