Digg.com is always a popular topic on blogs and tech news sites, but recently, it’s been the word of the day. Instead of posting links to dozens of stories, we’ve hand-picked and summarized some of the best ones over the last couple of weeks. Some are funny, some are sad, but no matter what, Digg is in the news. [Read more...]
Social Media Marketing isn’t new. 2008 is simply the year that it emerges as THE thing to do if you want your business, charity, or blog to be “in” instead of “out”.
With companies that aren’t traditionally forward thinking in their marketing techniques, such as Ford Motor Company and Starbucks, making a push to enter social media marketing, it is clear that both big and small business are starting to take notice. Even local businesses are approaching anyone knowledgeable they can find on the subject to help them.
Below are some of the social media initiatives and trends from 2007 that tell of things to come in 2008. First, there are ways to create a web presence that goes beyond building a website or a blog. Then there are ways to drive traffic through social media to these websites. [Read more...]
This really should be two separate stories, but we’ll consolidate because there are just to many similarities in the reasons why both Digg and StumbleUpon will take their already-mammoth popularity and truly become household names beyond just the tech households of the world.
Social media in general is growing, but there is still a thin but clear gap between the point that Digg and StumbleUpon currently enjoy and that next level that would yield exponential growth in visitors, pageviews, and popularity. Call it the tipping point, and there are several points in a website’s life that can be called that, but this particular one is the last that either will enjoy. [Read more...]
Alexa.com was once considered one of the best indications of the health and traffic on a website. When Compete.com entered the fray in 2000, they wanted to “…help create a more trusted, transparent, and valuable Internet.” They wanted to compete with what alexa had to offer and become the authority on website comparisons.
If you go by their numbers, they are now that authority.
Other than a brief moment in September, Alexa has always maintained a higher traffic ranking. This is according to the numbers supplied by compete.com. Alexa does not rank their own site. That’s a whole other story. Here are the numbers: [Read more...]
Whether you use Facebook or not, you should be watching these developments. What happens with Beacon over the next few weeks will make a huge difference in how internet users are treated by websites and their advertisers.
It almost made it through the month of November without succumbing to pressures to make changes.
Facebook Beacon, the new “hypertargeted” social advertising program that has drawn negative attention from across the internet, received an overhaul on November 30, less than a month after its launch. There are still points of contention that organizations such as MoveOn will continue to press, but the most notorious feature has been removed.
Instead of having to opt-out to prevent personal purchasing data from showing on a user’s page and their friend’s pages, Facebook members now have to opt-in. Despite future controversy over other issues, this will be the last major change for a while, and here’s why… [Read more...]
Rumors are flying.
“MySpace is getting a complete redesign.”
“MySpace is getting bought out.”
“MySpace is losing money.”
When rumors like these start flying, it’s normally a bad sign, but it doesn’t mean it can’t be fixed. The Social Network’s meteoric rise and subsequent decline in users to Facebook has created these rumors, but there are still strengths that can be exploited. If they are going to make it, they will need to make some changes, but more importantly, they will need to rethink their focus and reimpose their will through marketing-guided changes.
Instead of making it the easiest platform to spam and game, they need to appeal to their current best demographic, teens, pre- and post-, and create ways for them to stay with MySpace instead of defecting as they get older to Facebook or someone else. More importantly, they MUST expand to the business sector. Sounds ridiculous, I know, when you consider the current state of the company and the growing disdain towards its inner-workings. Stay with me while [Read more...]