Selling Big Ticket Items like Cars and Boats? Craigslist is the Way.

Over the last few years, there have been debates about whether or not it’s best for companies to focus all of their digital marketing efforts on their own properties or even a single website, or whether it’s better to expand to third party sites and other marketing venues. The argument is a question of whether to take the wide approach or the narrow approach and there’s really no clear answer in most industries.

Continue reading Selling Big Ticket Items like Cars and Boats? Craigslist is the Way.

Working in Marketing is Harder than it Looks

Stressed Marketers

Those outside of marketing often think it’s an easy job. You just have to learn how to spam, learn how to sound clever, and then get your unwanted messages in front of as many people as possible. A recent study shows that it’s not the easy, stress-free job that many believe it is. Continue reading Working in Marketing is Harder than it Looks

Launching a Niche Blog Network gives You Content Control

1963 Ferrari 250 GT Lusso

Content marketing has been growing for over a decade now, but 2013 is proving to be its pinnacle year. Marketers are starting to realize that search and social center around content rather than the other way around, making true content marketing on and off a website a must-have discipline for companies wanting to find success online.

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Forget Content Length. Go for Content Quality Instead.

Ruler

There was a time when word count was important for marketing. Depending on who you listened to and what you were going for, particularly from a search engine optimization perspective, the length of your content had a direct correlation to how well your pages would rank. Things have changed.

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Videos are the Missing Part of Many Marketing Campaigns

Videos in Marketing

There are two very obvious things happening in marketing today. Videos are becoming more powerful methods of broadcasting a business message because of improved technology and faster internet speeds. Strangely, there are still way too many businesses who simply won’t take the leap into the video marketing world.

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Pwned: The StumbleUpon Digg Experiment Initial Results

First, a disclaimer about this experiment and the analysis.

In retrospect, this experiment was flawed.  The subject matter and style of delivery was very clearly geared in favor of one of the combatants.  When it was initially conceived, it was decided that the experiment would best be delivered through a post that announced itself.  By checking traffic statistics on a post titled: “The StumbleUpon Digg Experiment”, there would be equal billing, equal exposure, and most importantly, equal chances through the delivery methods to give both sides a chance.

We were wrong. Continue reading Pwned: The StumbleUpon Digg Experiment Initial Results