Content marketing has been growing for over a decade now, but 2013 is proving to be its pinnacle year. Marketers are starting to realize that search and social center around content rather than the other way around, making true content marketing on and off a website a must-have discipline for companies wanting to find success online.
There was a time when word count was important for marketing. Depending on who you listened to and what you were going for, particularly from a search engine optimization perspective, the length of your content had a direct correlation to how well your pages would rank. Things have changed.
First, a disclaimer about this experiment and the analysis.
In retrospect, this experiment was flawed. The subject matter and style of delivery was very clearly geared in favor of one of the combatants. When it was initially conceived, it was decided that the experiment would best be delivered through a post that announced itself. By checking traffic statistics on a post titled: “The StumbleUpon Digg Experiment”, there would be equal billing, equal exposure, and most importantly, equal chances through the delivery methods to give both sides a chance.
We were wrong. [Read more...]
*** As my first real parody piece, I am moving this up in the blog to see if it gets more comment luv. ***
A little-known but dangerous epidemic is spreading across members of social media websites like Digg, Reddit, Propeller, Newsvine, and Mixx. Like a secret scourge, SM-FPA (social media front page addiction) isn’t making national headines yet, but the effects have been felt in thousands of households across the world.
“Ever since my wife’s submission hit the front page of Reddit last month, we only see her on the way to the bathroom,” said Jake Dixon. His wife Amber, better known as “diggwho”, made the front page of Reddit with a story titled Bush makes more people mad by saying something stupid. Since then, Amber has been submitting 15-25 stories per day and has a submission hit the front page 3-5 times per week. She declined to be interviewed.
Research scientists at the Social Media Institute of Technology (SMIT) in Kolkata, India, say that Mr. Dixon and his family are not alone. They have documented 342 confirmed cases of SM-FPA in 2007 and estimate the actual number in the thousands. [Read more...]
Social Media websites are flooded with postings promoting one presidential candidate or insulting another. Conventional wisdom says that after the nominations are handed out, we will see a decrease simply because there will be fewer people to post stories about. This assumption is incorrect, but we’ll explain that later. Right now, the landscape for social media coverage is starting on a temporary downslide. [Read more...]