Social News sites like Digg and Reddit have built a reputation for being focused on 2 things: the offbeat and the tech-oriented. Mainstream media has shied away from using the social news aggregation sites because they didn’t believe their stories would do well.
Times have changed.
Social news is mainstream news. In a recent study, we discovered that Digg, the most prominent social news site with over 40 million visitors per month, has shifted to embrace mainstream media sites within their community. The top 50 sites once controlled 46% of the Digg front page, but this has dropped to 41% in recent months and is trending to continue to diversify.