Looking at the screenshot above of the landing page that Facebook took me to when I clicked on Dodge’s advertisement in the sidebar, one might believe everything was in order. It’s not exceptionally attractive and definitely offers way too many options to be a strong landing page from a social media campaign, but at least it’s pretty compelling. The clear call to action – get a quote. There’s a payment offer for those who want such things. There’s a financing term offer for those who like 0%. There’s a cash back offer for those who want to pay less.