The Internet: Filling the “Need to Belong”

One of the greatest strengths of the Internet is in filling the “need to belong.” It’s human nature for many to feel part of a like-minded group. Even those who are more introverted or socially inept in real life can “spread their wings” and show strength in their abilities to interact in online group settings.

This Flowtown infographic has a ton of data, but it’s worth the time. Understanding how and why we interact the way we do online can help us to better comprehend how the real world and the Internet have become interchangeable and complementary. Our actions online may not always reflect our actions in real life, but we do tend to express more of our hidden feelings and desires there.

[Read more...]

The History of Social Networking

The world has gone social. In 2010, the industry truly reached a tipping point. 2011 seems to be more of the same, but with new innovations that will  likely shift how we spend our Facebook and Twitter time into new directions.

This graphic by Online Schools puts it all into perspective for us. Enjoy!

[Read more...]

Social Media: The Impact

The impact of social media on our society is one that is not in doubt. Some, however, do question whether there are true business applications to social media. Is it just a branding tool that big corporations can use or is it something that small businesses can utilize as well.

That debate will continue, but this graphic by Jim Piccolo breaks down the ways that social media was used in 2010. This information can help us to predict and better understand what may happen in 2011 and beyond. [Read more...]

How People Use Twitter (Graphic)

Many have been predicting since 2007 that Twitter was a fad that would soon die. They suggested that people enjoyed the simplicity but in the end they would shift back towards long-form and abandon microblogging altogether. It’s 2011… where are the experts now?

Do YOU use Twitter? If you’re reading this blog, you either are using twitter or you’re considering it.

This breakdown by our friends at Flowtown puts it all into perspective for us in stunning digital fashion. Are you doing it right? If you’re considering using it, into which demographic will you fit? [Read more...]