The social media world has turned into a venue where really upset people who used to never really have a voice now have a way to make your company suffer for making them upset. Customer service may have always been technically important, but today it is amplified by the power of “word of click“.
Perhaps the only thing in business more painful than looking for a job is finding someone to fill a position. Getting hired is hard, but hiring can be even worse. It’s normally easier for an applicant to know what they’re getting into when applying for a job than for the business to know what they’re getting when looking at people.
Social media can help.
One of the most common questions we get when people ask about social media management is, “What exactly is a social media manager supposed to do?”
We know they tweet a lot, Facebook a lot, and chat along a seemingly mundane and endless string, but what do they actually do?
One of the greatest strengths of the Internet is in filling the “need to belong.” It’s human nature for many to feel part of a like-minded group. Even those who are more introverted or socially inept in real life can “spread their wings” and show strength in their abilities to interact in online group settings.
This Flowtown infographic has a ton of data, but it’s worth the time. Understanding how and why we interact the way we do online can help us to better comprehend how the real world and the Internet have become interchangeable and complementary. Our actions online may not always reflect our actions in real life, but we do tend to express more of our hidden feelings and desires there.
The world has gone social. In 2010, the industry truly reached a tipping point. 2011 seems to be more of the same, but with new innovations that will likely shift how we spend our Facebook and Twitter time into new directions.
This graphic by Online Schools puts it all into perspective for us. Enjoy!
The impact of social media on our society is one that is not in doubt. Some, however, do question whether there are true business applications to social media. Is it just a branding tool that big corporations can use or is it something that small businesses can utilize as well.
That debate will continue, but this graphic by Jim Piccolo breaks down the ways that social media was used in 2010. This information can help us to predict and better understand what may happen in 2011 and beyond. [Read more…]