Google is getting serious about its push for mobile, mostly because the whole world seems to be pushing everything towards mobile. Some haven’t embraced the idea and still have websites that aren’t considered to be “mobile-friendly” by the search giant. Soon, those websites won’t appear very easily in search results.
Google once maintained a “do no evil” stance on everything they did. As they grew, much of their original philosophy started to bend in certain places, particularly when it came to presenting their own products in search results. After all, they control search for the most part in much of the world. Why not give a boost to things that they believe in such as their own properties?
It’s a bird. It’s a plane. It’s a Google search algorithm update! Hummingbird is everything that it was cracked up to be. In many ways, it’s more subtle than previous algorithm updates that focused on the components of search rankings rather than the style or engine. Penguin and Panda were huge, but they aren’t the same type of updates as Hummingbird.
It may have grown up to dominate the niche of casual image sharing, but rich pins are the future of Pinterest. They will help to get Google’s attention as well as the attentions of businesses and marketers who would normally not fit into the Pinterest niche. Continue reading Pinterest Article Pins will Make the Social Site Much More Marketable
Take a look at those familiar little icons in the top right corner of the screenshot above. Four of the primary social media sites’ logos adorn a prominent position on the homepage. It’s not an uncommon sight. Some put them at the top. Other put them at the bottom. Some make them large and prominent. Others make them small and subtle. One way or another, most dealerships put them somewhere. They do it for a reason.
Content marketing has been growing for over a decade now, but 2013 is proving to be its pinnacle year. Marketers are starting to realize that search and social center around content rather than the other way around, making true content marketing on and off a website a must-have discipline for companies wanting to find success online.