It’s a bird. It’s a plane. It’s a Google search algorithm update! Hummingbird is everything that it was cracked up to be. In many ways, it’s more subtle than previous algorithm updates that focused on the components of search rankings rather than the style or engine. Penguin and Panda were huge, but they aren’t the same type of updates as Hummingbird.
It may have grown up to dominate the niche of casual image sharing, but rich pins are the future of Pinterest. They will help to get Google’s attention as well as the attentions of businesses and marketers who would normally not fit into the Pinterest niche. [Read more…]
Content marketing has been growing for over a decade now, but 2013 is proving to be its pinnacle year. Marketers are starting to realize that search and social center around content rather than the other way around, making true content marketing on and off a website a must-have discipline for companies wanting to find success online.