What can fix (I mean save) MySpace?

MySpaceRumors are flying.

“MySpace is getting a complete redesign.”

“MySpace is getting bought out.”

“MySpace is losing money.”

When rumors like these start flying, it’s normally a bad sign, but it doesn’t mean it can’t be fixed.  The Social Network’s meteoric rise and subsequent decline in users to Facebook has created these rumors, but there are still strengths that can be exploited.  If they are going to make it, they will need to make some changes, but more importantly, they will need to rethink their focus and reimpose their will through marketing-guided changes.

Instead of making it the easiest platform to spam and game, they need to appeal to their current best demographic, teens, pre- and post-, and create ways for them to stay with MySpace instead of defecting as they get older to Facebook or someone else.  More importantly, they MUST expand to the business sector. Sounds ridiculous, I know, when you consider the current state of the company and the growing disdain towards its inner-workings. Stay with me while [Read more...]

Facebooking Wikipedia: Combining Social Networking with Social Information

By now, you know what Facebook is. You should know what Wikipedia is as well. If not, this blog is probably not the best place to start.

For the bulk of readers who do know about these Internet juggernauts, imagine a combination of the two. Take Wikipedia, add profiles, and you have the socialpedia concept. It’s what Wikipedia man Jimmy Wales is trying to do. That’s the speculation… human generated content, indexing, the works, mixed [Read more...]

Using Social Networks at Work – Should Companies Allow It?

Of the 308 companies interviewed by Forrester Consulting, 58.4% said that they prohibit “playing” on social networks such as Facebook and MSpace. The common sense reason is that if they are social networking, they aren’t working.

The counter argument is that by allowing a specified amount of time to be used for social networking or whatever other “toys” are available, the overall team spirit and job satisfaction will increase.

What most companies are not taking into account is a concept that would make some people angry, make some people rebel, and even make some people quit.  Still, I think it would work in many situations.  What if you allowed X amount of time per week for “Facebooking” in exchange for [Read more...]

Facebook’s Answer to Adwords Goes After Fans (msnbc)

Social ads. It will get a lot of flack from users, possibly forcing some of them to leave. There will be public outcry, conspiracy theories about data mining and privacy abuse, and thousands of the millions of users flocking towards an alternative, either back to the MySpace account that they left last year or onto the next hotness in social networking, whatever that will be.

In the end, three things will happen.

  1. Facebook members will get used to it
  2. Advertisers will make sales from it
  3. Facebook will make money from it.

Net Advertising 3.0 is here.

msnbc Coverage | What Digg has to Say

Facebook News Feeds Voting Option (mashable)

As of now, Facebook.com has more to it than is probably necessary. One of their latest brainchildren, a voting option on their news feed feature, may be a useful monetizing tool through market research and by proving the validity of their advertising products. The question is, would you vote for mundane items, such as a friend changing their profie picture?

read more | digg story