This isn’t going to be a long post (I know a lot of mine have been too long, lately) but that doesn’t make it any less important. It’s short because the concept is simple. Unfortunately, many are missing out on this easy technique.
One of my many search and social conspiracy theories (of which often turn out to be true) is that the Penguin algorithm update on April 24, 2012, was actually two updates. There was a public update that went after low-quality links, splogs, and other SEO linking tactics. This sent shockwaves through the search engine optimization world. Most agencies had to change some of their practices. Some closed down altogether. It was the SEOpocalypse for many in the industry.
Things are changing for businesses who use Facebook for their marketing. It’s no longer a game where the benefits can be found in bulk. It’s actually turned 180 degrees to the point that you’re better off posting a single amazing piece of content on Facebook once or twice a week than a daily post or two that doesn’t really do anything for the brand or business.
There was a time when word count was important for marketing. Depending on who you listened to and what you were going for, particularly from a search engine optimization perspective, the length of your content had a direct correlation to how well your pages would rank. Things have changed.
The search has begun for “Fiesta Agents” in the latest version of the Fiesta Movement. For the 2014 Ford Fiesta, they’re going all out to get user-generated content that truly exemplifies the sporty sub-compact, offering the car, gas, and insurance to 100 agents who can prove that they’d be the best agents in the world through a video submission.
Update 2: The site is back up and back to 20-minute update intervals.
Update: Digg sped back up to its normal pace for a little while, then went down completely. API calls and everything are currently down.
For over 12 hours, the Digg front page has moved at half speed. Instead of the normal 10-minute interval between updates, stories have remained at the top of the front page for 20 minutes.