This isn’t going to be a long post (I know a lot of mine have been too long, lately) but that doesn’t make it any less important. It’s short because the concept is simple. Unfortunately, many are missing out on this easy technique.
It’s Not Just Social. It’s Search. It’s Reputation. It’s Presence.
Saturday, May 18, 2013 by 2 Comments
Take a look at those familiar little icons in the top right corner of the screenshot above. Four of the primary social media sites’ logos adorn a prominent position on the homepage. It’s not an uncommon sight. Some put them at the top. Other put them at the bottom. Some make them large and prominent. Others make them small and subtle. One way or another, most dealerships put them somewhere. They do it for a reason.
The Three Primary Auto Dealer Content Types for Facebook
Monday, May 13, 2013 by 3 Comments
Everyone who plays in the Facebook page strategy game has their opinions about the types of content to post. Car dealers and vendors have tried different things over the years. Some have found success while others have let it fall off completely, dismissing it as unimportant or too time-consuming to mess with on a daily basis.
How Native Advertising Makes a Difference
Saturday, March 16, 2013 by 2 Comments
There is a trend that has been growing in the publishing and advertising world that actually makes sense. Native advertising is starting to really take hold as a valid online advertising option for many and the results are starting to show.
Exploring the Surface of Getting Social Signals the Right Way
Monday, March 4, 2013 by 2 Comments
One of my many search and social conspiracy theories (of which often turn out to be true) is that the Penguin algorithm update on April 24, 2012, was actually two updates. There was a public update that went after low-quality links, splogs, and other SEO linking tactics. This sent shockwaves through the search engine optimization world. Most agencies had to change some of their practices. Some closed down altogether. It was the SEOpocalypse for many in the industry.
Diagnosing Your Facebook Business Page Challenges
Sunday, March 3, 2013 by Leave a Comment
Things are changing for businesses who use Facebook for their marketing. It’s no longer a game where the benefits can be found in bulk. It’s actually turned 180 degrees to the point that you’re better off posting a single amazing piece of content on Facebook once or twice a week than a daily post or two that doesn’t really do anything for the brand or business.
