Digg Front Page Hits Ludicrous Speed

Following last week’s secret alpha testing at Digg headquarters, today’s front page went crazy.

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“The Secret Masters of Digg” to Speak at ROFLCon

While I don’t necessarily agree with the titling, it will be an honor to be on a panel with MrBabyMan and MSaleem at the 2010 ROFLCon. From April 30 through May 1, we’ll be touring the hallowed halls of MIT and rubbing elbows with some of the brightest content creators, meme creators, and memes themselves in this second annual event.

From the site:

“Another two days and two nights of the most epic internet culture conference ever assembled. Informed commentators suggest that this may be the most important gathering of humanity since the fall of the tower of Babel. And yes, we’re still looking to get Goatse.”

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Toyota hits Digg and I must say I like it

When I first saw the advertisement that Toyota had placed on Digg.com, I was skeptical. After all, Digg and most social news sites in general are not considered a “PR venue” to help in times of crisis.

Toyota on DiggAfter reviewing their landing page and seeing exactly how they have integrated, I have to say that I like it.

With the recent Toyota recalls putting a major blemish on the formerly-bulletproof automaker, they have begun an aggressive campaign to regain the trust of their loyal consumers.

The Toyota landing page rests on the Digg.com domain and highlights stories broken down into three categories:

  1. About the Recall
  2. Toyota Responds
  3. Featured Toyota Articles

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How Spam Killed Digg, Reddit, and StumbleUpon

Blame SpamThe statement could be pushed over to just about any true Web 2.0 site where voting and popularity determine the success of a piece of content. Facebook, Twitter, and MySpace – overrun by spam. Mixx, Propeller, Yahoobuzz – spam havens.

For social news powerhouses Digg, Reddit, and StumbleUpon to be so changed by the presence of gobs and gobs of spam hits a little harder. They are the sites where I started my journey in Web 2.0. They are the shiny beacons of user-controlled, traffic-generating goodness that made mainstream media look to the people for their opinions and discoveries.

They are, for all intents and purposes, shells of what they should be, and spam is to blame. Perhaps more importantly, how they handled spam over the years has caused them to close their networks in one way or another through a series of witchhuntesque spam countermeasures.

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Social News is Mainstream News

Social News sites like Digg and Reddit have built a reputation for being focused on 2 things: the offbeat and the tech-oriented. Mainstream media has shied away from using the social news aggregation sites because they didn’t believe their stories would do well.

Times have changed.

Social news is mainstream news. In a recent study, we discovered that Digg, the most prominent social news site with over 40 million visitors per month, has shifted to embrace mainstream media sites within their community. The top 50 sites once controlled 46% of the Digg front page, but this has dropped to 41% in recent months and is trending to continue to diversify.

Digg Front Page

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Digg removes avatars, raises Digging limits

No more looking for spades, street signs, or red faces. Digg has gone to text links rather than thumbnails of the avatars on submissions.  A few days ago, they raised the limit from 200 to approximately300, then apparently back up to “unlimited” (even though there is one report of a user banned because of Digging too much).

Digg_No_Avatars

Server performance aside, is this an effort to reduce the rate of “blind digging” while not hurting their page views? Blind digging has always been an issue and will continue to be even if this change sticks, but it does make it less convenient to run through the front page or recommended upcoming pages looking for friends’ icons. [Read more...]