For the first time in over a year, del.icio.us, the social bookmarking darling that made it cool to share your favorites, has fallen in traffic below social media powerhouses reddit.com and StumbleUpon according to compete.com’s December numbers. Propeller, formerly Netscape, is closing in on del.icio.us as well.
While Compete’s numbers are often inaccurate, it is still a bad trend and lends to the idea that social media is replacing social bookmarking as a way to save faves. Both StumbleUpon and Reddit, as well as most other social media websites, offer ways of saving or bookmarking websites beyond the primary ability of sharing stories, videos, and pictures. StumbleUpon gives each user a blog that they can save any page that they review, while reddit offers an option to save any page that is submitted. Continue reading Media Killed the Bookmarking Star: del.icio.us traffic falls below StumbleUpon, Reddit
2007 was the year that social media truly emerged as a power player on the Internet. 2008 will be the year that it hits the next, final level. Expect Digg.com to lead the way in more ways than traffic.
First, the numbers. Compete.com shows that 2007 was huge for all of the major social media sites. Even though Reddit showed the highest percentage increase, Digg is still tracking at 10 times more traffic. The graph below compares Digg, Reddit, and StumbleUpon. You’ll notice that Reddit and StumbleUpon have very similar trends, while Digg has mixed movement — sometimes huge increases, sometime steady. This really speaks to the growth potential — it can jump up at any time.
Alexa.com was once considered one of the best indications of the health and traffic on a website. When Compete.com entered the fray in 2000, they wanted to “…help create a more trusted, transparent, and valuable Internet.” They wanted to compete with what alexa had to offer and become the authority on website comparisons.
If you go by their numbers, they are now that authority.
This really isn’t a question of Facebook vs. MySpace. It’s a question of Alexa.com vs. Compete.com.
According to Alexa, Facebook jumped ahead of MySpace last week to technically take the #6 spot. While it hasn’t changed on the official Alexa Top 500, a close examination of the line graph comparison shows the too big dogs in social networking neck and neck on Novemeber 20 and 21. Facebook jumped ahead by a small margin after that.