How Will Fiat’s Strength Push Chrysler to the Top

Fiat

Just recently Sergio Marchionne, who is the CEO of both Fiat and Chrysler, announced the final acquisition of the remainder of Chrysler.  Fiat already owned 58.5% of Chrysler and an agreement was recently reached to purchase the remainder for $4.35 billion.  What does this mean for both Fiat and Chrysler?

What this means is Chrysler is on the rise and fast.  In the fourth quarter alone, Chrysler recorded an increase in profits of $659 million without the tax break they were granted which is valued at $962 million brining their actual quarterly profits to $1.62 billion, an increase in more than $1 billion in profits.  Couple this with the manufacturing advancements Fiat has put in place and Chrysler is going to own the market and fast. [Read more…]

The Easiest Way to Waste Money on Facebook

Dodge Avenger Event

Looking at the screenshot above of the landing page that Facebook took me to when I clicked on Dodge’s advertisement in the sidebar, one might believe everything was in order. It’s not exceptionally attractive and definitely offers way too many options to be a strong landing page from a social media campaign, but at least it’s pretty compelling. The clear call to action – get a quote. There’s a payment offer for those who want such things. There’s a financing term offer for those who like 0%. There’s a cash back offer for those who want to pay less.

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