I really don’t like dashboards. They tend to make a lot of sense to the people who built them as well as the people who work with them regularly, but those who do not use them all the time tend to have challenges in finding uses for them. Even the best dashboards are more beautiful than effective.
This wasn’t always the case. I’ve participated in building dashboards in the past. We made them visually stunning, loaded with data, and intuitive to the point that they would adjust based upon the users’ preferences. This is great, but what I’ve learned over the years is that they really don’t bring much value to the average business. In our world, the automotive industry, there is no shortage of dashboards that present data nicely, but it’s hard to find dealers who use them properly. It’s not that they can’t. It’s that the time and effort it takes to digest the data, no matter how wonderfully it’s presented, often falls to the wayside as a luxury activity. In the car business, the people who would get the most value out of a great dashboard are the people who are too busy to use them properly.