Social Media as a Business Communication Tool

Communication

Between Google+ and every other social network created this year, the choices have expanded dramatically for businesses to be able to communicate with their customers and clients. Email is still valid and probably will be for a while despite challenges facing the medium, but social media is the one that’s on the rise.

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Front Page Addiction: Destroying Families, Ruining Lives

*** As my first real parody piece, I am moving this up in the blog to see if it gets more comment luv. ***

A little-known but dangerous epidemic is spreading across members of social media websites like Digg, Reddit, Propeller, Newsvine, and Mixx.  Like a secret scourge, SM-FPA (social media front page addiction) isn’t making national headines yet, but the effects have been felt in thousands of households across the world.

“Ever since my wife’s submission hit the front page of Reddit last month, we only see her on the way to the bathroom,” said Jake Dixon.  His wife Amber, better known as “diggwho”, made the front page of Reddit with a story titled Bush makes more people mad by saying something stupid.  Since then, Amber has been submitting 15-25 stories per day and has a submission hit the front page 3-5 times per week.  She declined to be interviewed.

Research scientists at the Social Media Institute of Technology (SMIT) in Kolkata, India, say that Mr. Dixon and his family are not alone.  They have documented 342 confirmed cases of SM-FPA in 2007 and estimate the actual number in the thousands. Continue reading Front Page Addiction: Destroying Families, Ruining Lives

Feeling Heat: Why Facebook Changed Controversial Ad Program to Opt-In Only

FacebookWhether you use Facebook or not, you should be watching these developments.  What happens with Beacon over the next few weeks will make a huge difference in how internet users are treated by websites and their advertisers. 

It almost made it through the month of November without succumbing to pressures to make changes.

Almost.

Facebook Beacon, the new “hypertargeted” social advertising program that has drawn negative attention from across the internet, received an overhaul on November 30, less than a month after its launch.  There are still points of contention that organizations such as MoveOn will continue to press, but the most notorious feature has been removed.

Instead of having to opt-out to prevent personal purchasing data from showing on a user’s page and their friend’s pages, Facebook members now have to opt-in.  Despite future controversy over other issues, this will be the last major change for a while, and here’s why… Continue reading Feeling Heat: Why Facebook Changed Controversial Ad Program to Opt-In Only