This isn’t going to be a long post (I know a lot of mine have been too long, lately) but that doesn’t make it any less important. It’s short because the concept is simple. Unfortunately, many are missing out on this easy technique.
There will always be business listing errors online. People sometimes do not pay attention. Businesses move or shut down. Some businesses are asleep at the wheel and unscrupulous competitors sabotage their listings. It happens. It’s not surprising that around 20% of the listings on popular sites like CitySearch and Mapquest are inaccurate. What was surprising is that the most accurate data apparently comes from Foursquare.
There are many ways to slice and dice the data that people and businesses collect from social media. It is not the black hole that many believe it to be and ROI-savvy people who are willing to dive deeper into the numbers can be rewarded with the data they want… and then some.
This graphic depicts it all nicely. Click to enlarge.