Diagnosing Your Facebook Business Page Challenges

Analyzing Facebook

Things are changing for businesses who use Facebook for their marketing. It’s no longer a game where the benefits can be found in bulk. It’s actually turned 180 degrees to the point that you’re better off posting a single amazing piece of content on Facebook once or twice a week than a daily post or two that doesn’t really do anything for the brand or business.

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Videos are the Missing Part of Many Marketing Campaigns

Videos in Marketing

There are two very obvious things happening in marketing today. Videos are becoming more powerful methods of broadcasting a business message because of improved technology and faster internet speeds. Strangely, there are still way too many businesses who simply won’t take the leap into the video marketing world.

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The Most Accurate Business Listings come from… Foursquare?

Foursquare

There will always be business listing errors online. People sometimes do not pay attention. Businesses move or shut down. Some businesses are asleep at the wheel and unscrupulous competitors sabotage their listings. It happens. It’s not surprising that around 20% of the listings on popular sites like CitySearch and Mapquest are inaccurate. What was surprising is that the most accurate data apparently comes from Foursquare.

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The Value of Social Data

There are many ways to slice and dice the data that people and businesses collect from social media. It is not the black hole that many believe it to be and ROI-savvy people who are willing to dive deeper into the numbers can be rewarded with the data they want… and then some.

This graphic depicts it all nicely. Click to enlarge.

Social Data Value
From: Holiday Ford Via: Automotive SEO

Social Media as a Business Communication Tool

Communication

Between Google+ and every other social network created this year, the choices have expanded dramatically for businesses to be able to communicate with their customers and clients. Email is still valid and probably will be for a while despite challenges facing the medium, but social media is the one that’s on the rise.

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Front Page Addiction: Destroying Families, Ruining Lives

*** As my first real parody piece, I am moving this up in the blog to see if it gets more comment luv. ***

A little-known but dangerous epidemic is spreading across members of social media websites like Digg, Reddit, Propeller, Newsvine, and Mixx.  Like a secret scourge, SM-FPA (social media front page addiction) isn’t making national headines yet, but the effects have been felt in thousands of households across the world.

“Ever since my wife’s submission hit the front page of Reddit last month, we only see her on the way to the bathroom,” said Jake Dixon.  His wife Amber, better known as “diggwho”, made the front page of Reddit with a story titled Bush makes more people mad by saying something stupid.  Since then, Amber has been submitting 15-25 stories per day and has a submission hit the front page 3-5 times per week.  She declined to be interviewed.

Research scientists at the Social Media Institute of Technology (SMIT) in Kolkata, India, say that Mr. Dixon and his family are not alone.  They have documented 342 confirmed cases of SM-FPA in 2007 and estimate the actual number in the thousands. [Read more...]