The recent announcement that Facebook is not going to be allowing businesses to post advertisements that are masquerading as stories seems to be a play for more profits. Everyone seems up in arms that Facebook would have the gall to force businesses to pay for placement of their promotional material on their free service and they’re calling them out for being greedy. That’s a small part of it, but it’s not the real reason behind the move.
In reality, people don’t want to see it. The users of Facebook have always been the focus of the company to the point that their management has been famously caught by investors saying that they want to make money to improve the platform rather than improving the platform to make more money. They have it right. The money will come. As long as they can keep people engaged on the social site and continue to gain new users faster than they’re losing them, the money will be a simple side-effect.
Just recently Sergio Marchionne, who is the CEO of both Fiat and Chrysler, announced the final acquisition of the remainder of Chrysler. Fiat already owned 58.5% of Chrysler and an agreement was recently reached to purchase the remainder for $4.35 billion. What does this mean for both Fiat and Chrysler?
What this means is Chrysler is on the rise and fast. In the fourth quarter alone, Chrysler recorded an increase in profits of $659 million without the tax break they were granted which is valued at $962 million brining their actual quarterly profits to $1.62 billion, an increase in more than $1 billion in profits. Couple this with the manufacturing advancements Fiat has put in place and Chrysler is going to own the market and fast. Continue reading How Will Fiat’s Strength Push Chrysler to the Top
There is a trend that has been growing in the publishing and advertising world that actually makes sense. Native advertising is starting to really take hold as a valid online advertising option for many and the results are starting to show.
Everyone who plays in the Facebook page strategy game has their opinions about the types of content to post. Car dealers and vendors have tried different things over the years. Some have found success while others have let it fall off completely, dismissing it as unimportant or too time-consuming to mess with on a daily basis.
There are all sorts of tips, tricks, and techniques to drive more traffic to a blog. They usually involve either paying for it in some way, improving an avenue such as through search engine optimization, or building subscribers. The reality is this – all of these things take time. What doesn’t take time other than the effort that is required to make it happen is writing better blog post titles. The right titles can increase blog traffic. The wrong titles can desperately hurt it. This is an immediate effect.
The holiday season is extremely important for most businesses. Social media marketing is becoming more important to many businesses. When the two meet with a proper set of strategies, magical things can happen.