Bringing Back the Social News Watching

Watching

A hiatus. We went on one with this particular blog. It’s not that we lost any passion for the concept that launched Social News Watch back in 2007. We just got busy delivering automotive social media awesomeness to clients, but thankfully growth and strong hiring have allowed me to look back at the things I had to let go and put the right effort back into them.

Social News Watch is one of those ancient projects that is about to see a rejuvenation. We’ve continued to post social media content on sites like DealerBar and DrivingSales, but now it’s time to get back to our roots. Let me explain.

[Read more...]

Tesla is Playing the Media Perfectly

Tesla Store

It’s amazing when a spin doctor is able to make a good chunk of people believe in the wrong thing. The way that Tesla is playing their hand for the media, the consumer advocacy groups, and the consumers is nothing short of masterful.

First and foremost, let’s make two things very clear:

  1. We do not condemn Tesla for what they’re doing. While it may end up hurting the automotive industry and consumers if they push too hard, the idea of them wanting to keep their chosen sales model in place is absolutely nothing that we object to or disrespect. In their shoes, we would probably be doing the exact same thing.
  2. We do not support the car dealers around the country because of bias on our part. For full disclosure, car dealers are our clients. That means that we want them to succeed. For this particular situation, we are taking off our self-serving hat and looking at the facts of the situation because when you dig into the matter from a comprehensive perspective, you’ll see that their concerns are valid.

[Read more...]

US East Coast Seems to Be Safer for Drivers

Snow Driving

Call it the experience of driving in bad weather. Call it a lifestyle trend that people are simply safer. Call it blind luck. For one reason or another, it seems as if anyone east of Tennessee has less of a chance of being in a fatal accident than the rest of the country.

[Read more...]

How Will Fiat’s Strength Push Chrysler to the Top

Fiat

Just recently Sergio Marchionne, who is the CEO of both Fiat and Chrysler, announced the final acquisition of the remainder of Chrysler.  Fiat already owned 58.5% of Chrysler and an agreement was recently reached to purchase the remainder for $4.35 billion.  What does this mean for both Fiat and Chrysler?

What this means is Chrysler is on the rise and fast.  In the fourth quarter alone, Chrysler recorded an increase in profits of $659 million without the tax break they were granted which is valued at $962 million brining their actual quarterly profits to $1.62 billion, an increase in more than $1 billion in profits.  Couple this with the manufacturing advancements Fiat has put in place and Chrysler is going to own the market and fast. [Read more...]

The Automotive Industry, an Infographic

Automotive Marketing
Via: Automotive SEO