Every time I bring up Alexa, I get a ton of people who tell me how unreliable and worthless it is. Let’s assume for the sake of this piece that I know this. Let’s also assume that my budget for gathering data is zip and Alexa and Compete are the only real options.
Alexa.com was once considered one of the best indications of the health and traffic on a website. When Compete.com entered the fray in 2000, they wanted to “…help create a more trusted, transparent, and valuable Internet.” They wanted to compete with what alexa had to offer and become the authority on website comparisons.
If you go by their numbers, they are now that authority.
This really isn’t a question of Facebook vs. MySpace. It’s a question of Alexa.com vs. Compete.com.
According to Alexa, Facebook jumped ahead of MySpace last week to technically take the #6 spot. While it hasn’t changed on the official Alexa Top 500, a close examination of the line graph comparison shows the too big dogs in social networking neck and neck on Novemeber 20 and 21. Facebook jumped ahead by a small margin after that.