Social Media Nosedive – Alexa Shows Recent Drops Across the Board

Every time I bring up Alexa, I get a ton of people who tell me how unreliable and worthless it is.  Let’s assume for the sake of this piece that I know this.  Let’s also assume that my budget for gathering data is zip and Alexa and Compete are the only real options.

With that out of the way, Alexa is showing major drops in reach for Digg, StumbleUpon, Reddit, and Mixx and other social bookmarking sites.  They are all happening around the same time.  Concerning?  Not at this point, since the data is all very young.  Worth monitoring?  Absolutely. [Read more...]

Compete overtakes Alexa (according to compete.com)

Compete.comAlexa.comAlexa.com was once considered one of the best indications of the health and traffic on a website.  When Compete.com entered the fray in 2000, they wanted to “…help create a more trusted, transparent, and valuable Internet.”  They wanted to compete with what alexa had to offer and become the authority on website comparisons.

If you go by their numbers, they are now that authority.

Other than a brief moment in September, Alexa has always maintained a higher traffic ranking.  This is according to the numbers supplied by compete.com.  Alexa does not rank their own site.  That’s a whole other story.  Here are the numbers: [Read more...]

Facebook jumps ahead of Myspace in Traffic (depending on who you believe)

MySpaceFacebookThis really isn’t a question of Facebook vs. MySpace.  It’s a question of Alexa.com vs. Compete.com.

According to Alexa, Facebook jumped ahead of MySpace last week to technically take the #6 spot.  While it hasn’t changed on the official Alexa Top 500, a close examination of the line graph comparison shows the too big dogs in social networking neck and neck on Novemeber 20 and 21.  Facebook jumped ahead by a small margin after that.

Compete.com paints a completely different picture.  Despite the slower updates, MySpace still have a huge lead lead in October, 2007.  It shows MySpace at 65 million versus Facebook’s 24 million. [Read more...]