Social ads. It will get a lot of flack from users, possibly forcing some of them to leave. There will be public outcry, conspiracy theories about data mining and privacy abuse, and thousands of the millions of users flocking towards an alternative, either back to the MySpace account that they left last year or onto the next hotness in social networking, whatever that will be.
In the end, three things will happen.
- Facebook members will get used to it
- Advertisers will make sales from it
- Facebook will make money from it.
Net Advertising 3.0 is here.