Social Media Marketing: Death to the Microsite? (mediaweek.com)

The greatest advantage of social media marketing is that you don’t have to bring people to your website to advertise to them. With a growing segment of internet buyers finding what they need where they already are, namely social networks like Facebook, the old goal of pulling people to their advertising microsites is swiftly being replaced by the new goal of pushing advertising to the people.

The “old” model was to create a small website or even a page on a current website that highlighted a product or service.  Information, calls to action, links Continue reading Social Media Marketing: Death to the Microsite? (mediaweek.com)

Facebook’s Answer to Adwords Goes After Fans (msnbc)

Social ads. It will get a lot of flack from users, possibly forcing some of them to leave. There will be public outcry, conspiracy theories about data mining and privacy abuse, and thousands of the millions of users flocking towards an alternative, either back to the MySpace account that they left last year or onto the next hotness in social networking, whatever that will be.

In the end, three things will happen.

  1. Facebook members will get used to it
  2. Advertisers will make sales from it
  3. Facebook will make money from it.

Net Advertising 3.0 is here.

msnbc Coverage | What Digg has to Say

A 2nd look at wishlistr (CN)

With over 100K wishlists created so far and the Christmas season approaching (or is it all ready here? Comes so much earlier than it used to), CenterNetworks takes another look at wishlistr.com.

In reality, it isn’t much of a look at all, offering only a snippet of advice about having direct links to the items instead of making them go to Amazon or elsewhere and copying the URL. Still, since our goal is not link to news about websites instead of the websites themselves, this was my best option.

SO, check out what CN has to say, then check out Wishlistr itself. Could be useful in filling the growing need to cater to the digital holidays.

Here’s a gift idea for your wishlist:

Center Networks’ Take on Wishlistr | Digg’s Take Take on CN’s Take

MySpace gets Toyota, TV heavy hitters for “quarterlife” (mashable)

MySpace is taking a step to be one of the first to really “dive in” towards the potential phenomenon of Internet television shows. “quarterlife”, created and produced by Herskovitz and Zwick of “thirtysomething” and “My So Called Life” fame, will be a “Kate Modernized” version of “My So Called Life”.

Perhaps bigger news is that the show will be sponsored by Toyota, a company known for progressive thinking in the advertising realm. This is a test, but it could eventually launch a new segment to the Internet-meets-television industry.

It’s a B2B thing:

read more | digg story