Yes. And no. The move to make former television news anchor Katie Couric the model for an increasing shift towards digital media consumption has yet to produce the type of traditional returns that many had expected, but Yahoo doesn’t seem too worried. Continue reading Has the Katie Couric experiment failed at Yahoo?
Those popular Rob Lowe DirecTV commercials have given many people a giggle or two while waiting for their television shows to return. Now, DirectTV is being urged to take down the ads for false claims after competitor Comcast brought into question their validity.
The recent announcement that Facebook is not going to be allowing businesses to post advertisements that are masquerading as stories seems to be a play for more profits. Everyone seems up in arms that Facebook would have the gall to force businesses to pay for placement of their promotional material on their free service and they’re calling them out for being greedy. That’s a small part of it, but it’s not the real reason behind the move.
In reality, people don’t want to see it. The users of Facebook have always been the focus of the company to the point that their management has been famously caught by investors saying that they want to make money to improve the platform rather than improving the platform to make more money. They have it right. The money will come. As long as they can keep people engaged on the social site and continue to gain new users faster than they’re losing them, the money will be a simple side-effect.
It’s amazing when a spin doctor is able to make a good chunk of people believe in the wrong thing. The way that Tesla is playing their hand for the media, the consumer advocacy groups, and the consumers is nothing short of masterful.
First and foremost, let’s make two things very clear: Continue reading Tesla is Playing the Media Perfectly
There’s a touching, artsy, and sad video making its viral rounds on the internet. It features the Chevrolet bowtie, a girl, and a dog. The video works its way backwards from what appears to be a final visit to the vet back through their lives together to the point that she first picked “Maddie” and then back to the sad final moments again.
The thing is that other than the title and the branding on the video, there’s no other indication that the video actually belongs to Chevrolet. The company that published the video on Vimeo, The Herd Films, has no apparent connection to Chevrolet or Chevrolet Canada.
Looking at the screenshot above of the landing page that Facebook took me to when I clicked on Dodge’s advertisement in the sidebar, one might believe everything was in order. It’s not exceptionally attractive and definitely offers way too many options to be a strong landing page from a social media campaign, but at least it’s pretty compelling. The clear call to action – get a quote. There’s a payment offer for those who want such things. There’s a financing term offer for those who like 0%. There’s a cash back offer for those who want to pay less.