Looking at the screenshot above of the landing page that Facebook took me to when I clicked on Dodge’s advertisement in the sidebar, one might believe everything was in order. It’s not exceptionally attractive and definitely offers way too many options to be a strong landing page from a social media campaign, but at least it’s pretty compelling. The clear call to action – get a quote. There’s a payment offer for those who want such things. There’s a financing term offer for those who like 0%. There’s a cash back offer for those who want to pay less.
There is a trend that has been growing in the publishing and advertising world that actually makes sense. Native advertising is starting to really take hold as a valid online advertising option for many and the results are starting to show.
Things are changing for businesses who use Facebook for their marketing. It’s no longer a game where the benefits can be found in bulk. It’s actually turned 180 degrees to the point that you’re better off posting a single amazing piece of content on Facebook once or twice a week than a daily post or two that doesn’t really do anything for the brand or business.
One of the least expensive forms of pay-per-click advertising on the internet is StumbleUpon. With prices as low as 5 cents per click, they are able to drive more traffic for the buck than sites like Google or Facebook. What’s more, ads have a chance of picking up “natural” stumbles that are free. In some cases, a good campaign with strong content can get more natural clicks than paid ones.
The trends are clear: more people are watching videos online and spending less time in front of the television. Perhaps more importantly, it’s easier to skip television ads thanks to technology such as Tivo than it is to skip ads online.
With such clear trends, why are companies not embracing online video advertising more?
This Infographic by our friends at BuySellAds has clear implications, but online video ads are only marginally increasing. When will big business start to understand that branding online is much more cost-effective than through traditional media?
*** As my first real parody piece, I am moving this up in the blog to see if it gets more comment luv. ***
A little-known but dangerous epidemic is spreading across members of social media websites like Digg, Reddit, Propeller, Newsvine, and Mixx. Like a secret scourge, SM-FPA (social media front page addiction) isn’t making national headines yet, but the effects have been felt in thousands of households across the world.
“Ever since my wife’s submission hit the front page of Reddit last month, we only see her on the way to the bathroom,” said Jake Dixon. His wife Amber, better known as “diggwho”, made the front page of Reddit with a story titled Bush makes more people mad by saying something stupid. Since then, Amber has been submitting 15-25 stories per day and has a submission hit the front page 3-5 times per week. She declined to be interviewed.
Research scientists at the Social Media Institute of Technology (SMIT) in Kolkata, India, say that Mr. Dixon and his family are not alone. They have documented 342 confirmed cases of SM-FPA in 2007 and estimate the actual number in the thousands. [Read more...]