Comments on: The Simple Truth About Digg’s Lack of Profits

By: Crabby Golightly

Crabby Golightly — Sun, 15 Mar 2009 21:31:31 +0000

Hey, that dog hair remover ad is on my site a lot. Should I be concerned?

By: soLinkable

soLinkable — Sat, 28 Feb 2009 00:38:23 +0000

You’re dead on about the fact “that it’s not that these sites can’t make money. For some reason, they simply choose not to”. I really wouldn’t say for some reason… It’s quite obvious, I run my social news site purely out of enjoyment. I love the challenge of attempting to overcome the issue of spam in social bookmarking sites (though with little success so far).

By: Donde Digg fracasa, hay un éxito para StumbleUpon | Mashable

Donde Digg fracasa, hay un éxito para StumbleUpon | Mashable — Fri, 09 Jan 2009 00:55:38 +0000

[...] sitios en los que hacen clic) y los que son capaces de ver anuncios no hacen clic en ellos porque la publicidad no es pertinente para sus intereses, pero igual de importante, porque no han sido capaces de obtener la audiencia [...]

By: Where Digg Fails, A Success for StumbleUpon

Where Digg Fails, A Success for StumbleUpon — Wed, 07 Jan 2009 21:00:20 +0000

[...] they click out to) and the ones that are able to see ads aren’t clicking on them because the ads just aren’t relevant to them, but just as important, it’s because they haven’t been able to leverage the [...]

By: Quality Content

Quality Content — Wed, 07 Jan 2009 04:58:53 +0000

I tend to suspect this has something to do with it…

By: Zina

Zina — Tue, 06 Jan 2009 21:50:48 +0000

Aren’t we spending too much time here wondering why the ads are so “mismatched” or “mistargeted”?

Their business plan calls for that, but if they don’t have ads that target your users, then they’re doing the only thing they can do, and that is show the ads that they do have.

This article and its related comments makes it seem like its a software/site malfunction issue.

By: Steve Elliott (alapoet)

Steve Elliott (alapoet) — Mon, 05 Jan 2009 07:32:55 +0000

I think you’re onto something.

I, too, have noticed how poorly targeted — and sometimes even nonfunctional — are the ads on Digg. It’s a shame, really. I’d hate to see the site go under. But with inept advertising and abysmal relations with its user base, that’s a real possibility at some point.

By: electron

electron — Mon, 05 Jan 2009 07:28:46 +0000

The problem is still continuing controversy! In many of the sites to see …

By: Brandon J. Mendelson

Brandon J. Mendelson — Mon, 05 Jan 2009 07:02:41 +0000

The thing is: Most advertisers, forget Digg for a second and include Microsoft, continue to struggle with how to advertise with social media.

The three year deal, I feel, was needed because it would likely take that long to see if:

1) Digg has a viable future as an ad platform
2) What sort of advertising and what method of advertising works.

Remember that Microsoft is so huge that one hand often doesn’t know what the other is doing.

So, I don’t know what the future holds for Digg, but I wouldn’t be too concerned. If Microsoft decides not to renew their deal, then we’ll have something to discuss.

By: Zara

Zara — Mon, 05 Jan 2009 02:08:10 +0000

Hi geo I’ve never heard that adverts can be made crap by cookies – but the only interest I’ve had in cookies are those that track affiliate commissions, visitors and / or lack of. If merchants didn’t use unethical advertising practices – there would be no need for customers to get paranoid and delete everything.