When Alexis speaks, Redditors listen.
From Mashable:
We’ll start things off with a real-life social media parable about how the biggest and most effective forces on the web usually take shape by accident. Alexis Ohanian of Reddit.com tells the quick and hilarious story of how the social web provided some unexpected help to Greenpeace in halting the Japanese whaling industry. Internet marketers take note: The meme is all powerful, and it cannot be controlled.
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“You no longer control the message. And that’s OK.” I love Reddit.