Diagnosing Your Facebook Business Page Challenges

Analyzing Facebook

Things are changing for businesses who use Facebook for their marketing. It’s no longer a game where the benefits can be found in bulk. It’s actually turned 180 degrees to the point that you’re better off posting a single amazing piece of content on Facebook once or twice a week than a daily post or two that doesn’t really do anything for the brand or business.

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Forget Content Length. Go for Content Quality Instead.

Ruler

There was a time when word count was important for marketing. Depending on who you listened to and what you were going for, particularly from a search engine optimization perspective, the length of your content had a direct correlation to how well your pages would rank. Things have changed.

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Videos are the Missing Part of Many Marketing Campaigns

Videos in Marketing

There are two very obvious things happening in marketing today. Videos are becoming more powerful methods of broadcasting a business message because of improved technology and faster internet speeds. Strangely, there are still way too many businesses who simply won’t take the leap into the video marketing world.

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Ford to Give 100 Fiestas to Social Media Influencers

Ford Fiesta Movement

The search has begun for “Fiesta Agents” in the latest version of the Fiesta Movement. For the 2014 Ford Fiesta, they’re going all out to get user-generated content that truly exemplifies the sporty sub-compact, offering the car, gas, and insurance to 100 agents who can prove that they’d be the best agents in the world through a video submission.

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Why NoFollow Should Only Be Used on Content You Don’t Control

NoFollow

The idea of the NoFollow attribute on links was to help prevent spam from appearing on user generated content sites, particularly Wikipedia. It was intended as a way to tell Google (and eventually all major search engines) that a link was not supposed to transfer any “link juice” to the recipient of the link. In essence, it was designed to stop SEO spammers from trying to insert their links where they didn’t belong for the sake of improved rankings.

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Apple, IBM Top List of Most Valuable Global Brands in 2012

Most Valuable Brands in the World
From: Connecticut Ford Via: BrandZ