Content marketing has been growing for over a decade now, but 2013 is proving to be its pinnacle year. Marketers are starting to realize that search and social center around content rather than the other way around, making true content marketing on and off a website a must-have discipline for companies wanting to find success online.
There is a trend that has been growing in the publishing and advertising world that actually makes sense. Native advertising is starting to really take hold as a valid online advertising option for many and the results are starting to show.
There are all sorts of tips, tricks, and techniques to drive more traffic to a blog. They usually involve either paying for it in some way, improving an avenue such as through search engine optimization, or building subscribers. The reality is this – all of these things take time. What doesn’t take time other than the effort that is required to make it happen is writing better blog post titles. The right titles can increase blog traffic. The wrong titles can desperately hurt it. This is an immediate effect.
Let’s face it. Despite the tremendous rise of productivity and organizational tools that computers, then the internet, then mobile devices give us, we sometimes forget things that at one point were important to us. This is where Google and other retargeting services come into play and I love it.
One of my many search and social conspiracy theories (of which often turn out to be true) is that the Penguin algorithm update on April 24, 2012, was actually two updates. There was a public update that went after low-quality links, splogs, and other SEO linking tactics. This sent shockwaves through the search engine optimization world. Most agencies had to change some of their practices. Some closed down altogether. It was the SEOpocalypse for many in the industry.
Things are changing for businesses who use Facebook for their marketing. It’s no longer a game where the benefits can be found in bulk. It’s actually turned 180 degrees to the point that you’re better off posting a single amazing piece of content on Facebook once or twice a week than a daily post or two that doesn’t really do anything for the brand or business.