Pinterest Article Pins will Make the Social Site Much More Marketable

Pinterest Random

It may have grown up to dominate the niche of casual image sharing, but rich pins are the future of Pinterest. They will help to get Google’s attention as well as the attentions of businesses and marketers who would normally not fit into the Pinterest niche. [Read more...]

The Easiest Way to Waste Money on Facebook

Dodge Avenger Event

Looking at the screenshot above of the landing page that Facebook took me to when I clicked on Dodge’s advertisement in the sidebar, one might believe everything was in order. It’s not exceptionally attractive and definitely offers way too many options to be a strong landing page from a social media campaign, but at least it’s pretty compelling. The clear call to action – get a quote. There’s a payment offer for those who want such things. There’s a financing term offer for those who like 0%. There’s a cash back offer for those who want to pay less.

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It’s Not Just Social. It’s Search. It’s Reputation. It’s Presence.

Amaral Auto Sales Homepage

Take a look at those familiar little icons in the top right corner of the screenshot above. Four of the primary social media sites’ logos adorn a prominent position on the homepage. It’s not an uncommon sight. Some put them at the top. Other put them at the bottom. Some make them large and prominent. Others make them small and subtle. One way or another, most dealerships put them somewhere. They do it for a reason.

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How Native Advertising Makes a Difference

Native Advertising

There is a trend that has been growing in the publishing and advertising world that actually makes sense. Native advertising is starting to really take hold as a valid online advertising option for many and the results are starting to show.

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The Three Primary Auto Dealer Content Types for Facebook

Hamlet

Everyone who plays in the Facebook page strategy game has their opinions about the types of content to post. Car dealers and vendors have tried different things over the years. Some have found success while others have let it fall off completely, dismissing it as unimportant or too time-consuming to mess with on a daily basis.

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The Best and Worst Cities by Drivers

Bad Drivers are Bad

Some cities have better drivers than others. It could be because of the streets and conditions. It can be based upon the population itself. Then again, it could just be that some places attract really good or really bad drivers.

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