How LotLinx Fits Into Our Marketing Offerings

Tailored Suit

It’s easy for us to point to social media or search engines as our bread and butter. They make sense. With the goal of Dealer Authority being to help dealers generate more business, the focus on search engines and social media makes sense because they’re the most obvious ways for dealers to move the needle on their marketing. We can send shoppers to the inventory, which is exactly where we want them to be in order to achieve our clients’ goals (and thus our own goals at the same time).

LotLinx seems to be out of place at first glance. It isn’t social media. It isn’t about search engine marketing. How does it fit in so nicely to our offering if it has nothing to do with our core? The answer lies in the way that they operate their business. They send shoppers to the inventory on the dealership’s own website. They bypass the lead forms and other methods that third-party sites use to keep visitors on their own websites and they transfer the shoppers directly to the dealership.

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Bringing Back the Social News Watching

Watching

A hiatus. We went on one with this particular blog. It’s not that we lost any passion for the concept that launched Social News Watch back in 2007. We just got busy delivering automotive social media awesomeness to clients, but thankfully growth and strong hiring have allowed me to look back at the things I had to let go and put the right effort back into them.

Social News Watch is one of those ancient projects that is about to see a rejuvenation. We’ve continued to post social media content on sites like DealerBar and DrivingSales, but now it’s time to get back to our roots. Let me explain.

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New Look for Facebook Sidebar Ads Means We Can’t Ignore Them (as much)

Facebook Sidebar Ads

By default, advertising on Facebook puts your ads first and foremost in the sidebar from a desktop view. Experienced marketers know that these ads are inferior to the news feed variations when it comes to click-thru and branding, so the old “best practice” of situating your images to work within a rectangle in the news feed and a square on the sidebar was ignored by most. Whatever it looked like in the sidebar was fine. The news feed was everything.

Now, Facebook is rolling out an update to the ads that kills two birds with one stone. First, it makes the sidebar ads more consistent with the news feed ads, meaning that the image used will look the same in the sidebar, only smaller. Second, it appears that the ads will be more prominent, making the potential for clicks higher than they were before.

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TIL It’s Illegal to Lie About Someone on Twitter

Things You're Not Allowed to Do on the Internet

Perhaps I was just being naive. I always assumed that the things that you say on Twitter were protected under free speech and opinions could be posted without recourse as long as they weren’t designed to spread misinformation. With all of the fake death reports about celebrities and people calling each other names, it didn’t seem like there were really very many boundaries.

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Tesla is Playing the Media Perfectly

Tesla Store

It’s amazing when a spin doctor is able to make a good chunk of people believe in the wrong thing. The way that Tesla is playing their hand for the media, the consumer advocacy groups, and the consumers is nothing short of masterful.

First and foremost, let’s make two things very clear:

  1. We do not condemn Tesla for what they’re doing. While it may end up hurting the automotive industry and consumers if they push too hard, the idea of them wanting to keep their chosen sales model in place is absolutely nothing that we object to or disrespect. In their shoes, we would probably be doing the exact same thing.
  2. We do not support the car dealers around the country because of bias on our part. For full disclosure, car dealers are our clients. That means that we want them to succeed. For this particular situation, we are taking off our self-serving hat and looking at the facts of the situation because when you dig into the matter from a comprehensive perspective, you’ll see that their concerns are valid.

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Questions Rise About Chevrolet Commercial (that may not be a Chevrolet commercial)

Chevrolet Commercial

There’s a touching, artsy, and sad video making its viral rounds on the internet. It features the Chevrolet bowtie, a girl, and a dog. The video works its way backwards from what appears to be a final visit to the vet back through their lives together to the point that she first picked “Maddie” and then back to the sad final moments again.

The thing is that other than the title and the branding on the video, there’s no other indication that the video actually belongs to Chevrolet. The company that published the video on Vimeo, The Herd Films, has no apparent connection to Chevrolet or Chevrolet Canada.

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