A Simple Take on Social Media Influence

Social Media Influence

There’s a fine line between actually influencing people and having the right type of social media presence that makes it look like you’re influencing people. Unfortunately, there are too many services and techniques used today that allow people to inflate the perception of their influence, often in an attempt to appear more influential than they really are in order to get work, particularly in social media itself.

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US East Coast Seems to Be Safer for Drivers

Snow Driving

Call it the experience of driving in bad weather. Call it a lifestyle trend that people are simply safer. Call it blind luck. For one reason or another, it seems as if anyone east of Tennessee has less of a chance of being in a fatal accident than the rest of the country.

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Everything You Need to Know About Hummingbird

Hummingbird

It’s a bird. It’s a plane. It’s a Google search algorithm update! Hummingbird is everything that it was cracked up to be. In many ways, it’s more subtle than previous algorithm updates that focused on the components of search rankings rather than the style or engine. Penguin and Panda were huge, but they aren’t the same type of updates as Hummingbird.

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Digg Regrets

Digg Reddit

Digg is dead. It isn’t coming back. The current model is fine for some but the thought of using the site to drive traffic, to get a sense of accomplishment for submitting front page stories, or of getting some strong interaction from the comments have switched to be the duty of Reddit. The new Digg is just a normal website with some cool features. It isn’t special.

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How Will Fiat’s Strength Push Chrysler to the Top

Fiat

Just recently Sergio Marchionne, who is the CEO of both Fiat and Chrysler, announced the final acquisition of the remainder of Chrysler.  Fiat already owned 58.5% of Chrysler and an agreement was recently reached to purchase the remainder for $4.35 billion.  What does this mean for both Fiat and Chrysler?

What this means is Chrysler is on the rise and fast.  In the fourth quarter alone, Chrysler recorded an increase in profits of $659 million without the tax break they were granted which is valued at $962 million brining their actual quarterly profits to $1.62 billion, an increase in more than $1 billion in profits.  Couple this with the manufacturing advancements Fiat has put in place and Chrysler is going to own the market and fast. [Read more...]

Working in Marketing is Harder than it Looks

Stressed Marketers

Those outside of marketing often think it’s an easy job. You just have to learn how to spam, learn how to sound clever, and then get your unwanted messages in front of as many people as possible. A recent study shows that it’s not the easy, stress-free job that many believe it is. [Read more...]