Perhaps I was just being naive. I always assumed that the things that you say on Twitter were protected under free speech and opinions could be posted without recourse as long as they weren’t designed to spread misinformation. With all of the fake death reports about celebrities and people calling each other names, it didn’t seem like there were really very many boundaries.
It’s amazing when a spin doctor is able to make a good chunk of people believe in the wrong thing. The way that Tesla is playing their hand for the media, the consumer advocacy groups, and the consumers is nothing short of masterful.
First and foremost, let’s make two things very clear:
- We do not condemn Tesla for what they’re doing. While it may end up hurting the automotive industry and consumers if they push too hard, the idea of them wanting to keep their chosen sales model in place is absolutely nothing that we object to or disrespect. In their shoes, we would probably be doing the exact same thing.
- We do not support the car dealers around the country because of bias on our part. For full disclosure, car dealers are our clients. That means that we want them to succeed. For this particular situation, we are taking off our self-serving hat and looking at the facts of the situation because when you dig into the matter from a comprehensive perspective, you’ll see that their concerns are valid.
There’s a touching, artsy, and sad video making its viral rounds on the internet. It features the Chevrolet bowtie, a girl, and a dog. The video works its way backwards from what appears to be a final visit to the vet back through their lives together to the point that she first picked “Maddie” and then back to the sad final moments again.
The thing is that other than the title and the branding on the video, there’s no other indication that the video actually belongs to Chevrolet. The company that published the video on Vimeo, The Herd Films, has no apparent connection to Chevrolet or Chevrolet Canada.
There have been and always will be right and wrong ways to go about marketing on Facebook. The only things that change are the ways to go about doing the “right” things. While some would say there are no rules on social media, there are definitely best practices to do and poor practices to avoid.
Call it the experience of driving in bad weather. Call it a lifestyle trend that people are simply safer. Call it blind luck. For one reason or another, it seems as if anyone east of Tennessee has less of a chance of being in a fatal accident than the rest of the country.