Charitable Social Networks Makes Giving on the Internet Easier

There are several larger companies, including Google and MySpace, that offer a way for non-profit organizations to bring their message to and raise funds from social networks. What isn’t mentioned in the article is that these services, if built properly by the non-profit organization, can be extremely valuable even beyond the obvious funding potential.

Social networks are incredibly potent in creating buzz. Build a group, share news, create awareness, make the network and the group grow… it all leads to the end goals of increasing awareness, pointing attention to the cause, and putting a good amount of cash in the bank. [Read more...]

MTV Takes Latino Angle on Mobile Social Network

Con3xion (Connection) will be based around the Tr3s, their Latino youth-oriented channel. It is slated for a mid-December launch with the help of San Diego-based mobile social networking company Intercasting Corp, focusing on Hispanic youths who are heavy users of mobile technology, according to the company.

Here are some statistics that they’re basing their plans after:

  • Hispanics who own a cell phone with media capabilities: 63%.
  • Non-Latinos with media-capable mobile devices: 46%. [Read more...]

Bebo May Be the Answer for Briton Broadcasters

Bebo, a hugely popular social networking website for the people in the UK, has partnered with several traditional media sources, including BBC and CBS.

It will be used primarily as a marketing platform for traditional broadcasters to help reconnect with Bebo’s 40 million users, specifically the so-called “lost TV generation” of 13 to 24-year-olds who make up the social networking site’s core audience. Their goal is to fill the void of how to deliver on-demand programming via internet and mobile devices.

Bebo has joined the flock of several [Read more...]

Using Social Networks at Work – Should Companies Allow It?

Of the 308 companies interviewed by Forrester Consulting, 58.4% said that they prohibit “playing” on social networks such as Facebook and MSpace. The common sense reason is that if they are social networking, they aren’t working.

The counter argument is that by allowing a specified amount of time to be used for social networking or whatever other “toys” are available, the overall team spirit and job satisfaction will increase.

What most companies are not taking into account is a concept that would make some people angry, make some people rebel, and even make some people quit.  Still, I think it would work in many situations.  What if you allowed X amount of time per week for “Facebooking” in exchange for [Read more...]

Social Media Marketing: Death to the Microsite? (mediaweek.com)

The greatest advantage of social media marketing is that you don’t have to bring people to your website to advertise to them. With a growing segment of internet buyers finding what they need where they already are, namely social networks like Facebook, the old goal of pulling people to their advertising microsites is swiftly being replaced by the new goal of pushing advertising to the people.

The “old” model was to create a small website or even a page on a current website that highlighted a product or service.  Information, calls to action, links [Read more...]