Facebook jumps ahead of Myspace in Traffic (depending on who you believe)

MySpaceFacebookThis really isn’t a question of Facebook vs. MySpace.  It’s a question of Alexa.com vs. Compete.com.

According to Alexa, Facebook jumped ahead of MySpace last week to technically take the #6 spot.  While it hasn’t changed on the official Alexa Top 500, a close examination of the line graph comparison shows the too big dogs in social networking neck and neck on Novemeber 20 and 21.  Facebook jumped ahead by a small margin after that.

Compete.com paints a completely different picture.  Despite the slower updates, MySpace still have a huge lead lead in October, 2007.  It shows MySpace at 65 million versus Facebook’s 24 million. [Read more…]

Social Media: Experts Offer Tips for Success

There are always articles about getting started in or getting better at social media, but this week was flooded with some great ones written by talented, respected authors.  Here, I have compiled some great resources, some “must reads” for anyone wanting a leg up.

Social media is huge and growing.  Those who have had success are often not willing to offer advice.  It was a great week — the advice was strong and it seemed to be free flowing.  Enjoy

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Social Self Sabotage

Ben Cook with bloggingexperiment.com takes a very straight-forward, conversational approach to showing the primary mistakes that submitters of social media make.  Faking comments, misleading titles… we’ve all been tempted to try it.  Some of us (myself included) have had marginal success doing these things.  In the long run, it is futile and hurts your chances of building a strong profile that puts stories on the front pages consistently.

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ClosedSocial: A Growing Trend Towards Niche Social Networking

With the increasing popularity of huge social networks like Facebook and MySpace, it’s easy to see why niche networks are entering the market and falling off almost immediately. There seems to be no room for networks that focus on a particular hobby, demographic, or profession. They are too small, therefore they will all fail.

Or will they?
[Read more…]

What can fix (I mean save) MySpace?

MySpaceRumors are flying.

“MySpace is getting a complete redesign.”

“MySpace is getting bought out.”

“MySpace is losing money.”

When rumors like these start flying, it’s normally a bad sign, but it doesn’t mean it can’t be fixed.  The Social Network’s meteoric rise and subsequent decline in users to Facebook has created these rumors, but there are still strengths that can be exploited.  If they are going to make it, they will need to make some changes, but more importantly, they will need to rethink their focus and reimpose their will through marketing-guided changes.

Instead of making it the easiest platform to spam and game, they need to appeal to their current best demographic, teens, pre- and post-, and create ways for them to stay with MySpace instead of defecting as they get older to Facebook or someone else.  More importantly, they MUST expand to the business sector. Sounds ridiculous, I know, when you consider the current state of the company and the growing disdain towards its inner-workings. Stay with me while [Read more…]

Lost in a Sea of Shouts: 7 Ways Digg can Fix the System

The shout system has been a roller coaster ride of emotion for me.

  • First impressions: “WAY Cool. Now I can talk to friends and if I have something that I really want to get out to the peeps, I can!”
  • Second impression: “Oh s**t, here come the spammers.”
  • Third impression: “Hey, the spam seems to work! A ton of them are hitting the front page. I better give it a try.”
  • Fourth impression: “Damn. It’s not as effective anymore. People are ignoring their shouts.”
  • Current impression: “The system is a broken one, but by golly it can be fixed…”

And here’s how:

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Facebooking Wikipedia: Combining Social Networking with Social Information

By now, you know what Facebook is. You should know what Wikipedia is as well. If not, this blog is probably not the best place to start.

For the bulk of readers who do know about these Internet juggernauts, imagine a combination of the two. Take Wikipedia, add profiles, and you have the socialpedia concept. It’s what Wikipedia man Jimmy Wales is trying to do. That’s the speculation… human generated content, indexing, the works, mixed [Read more…]