A Simple Take on Social Media Influence

Social Media Influence

There’s a fine line between actually influencing people and having the right type of social media presence that makes it look like you’re influencing people. Unfortunately, there are too many services and techniques used today that allow people to inflate the perception of their influence, often in an attempt to appear more influential than they really are in order to get work, particularly in social media itself.

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It’s Not Just Social. It’s Search. It’s Reputation. It’s Presence.

Amaral Auto Sales Homepage

Take a look at those familiar little icons in the top right corner of the screenshot above. Four of the primary social media sites’ logos adorn a prominent position on the homepage. It’s not an uncommon sight. Some put them at the top. Other put them at the bottom. Some make them large and prominent. Others make them small and subtle. One way or another, most dealerships put them somewhere. They do it for a reason.

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Conversational Posts Earn the Right for Conversion Posts on Facebook

Conversation

This isn’t going to be a long post (I know a lot of mine have been too long, lately) but that doesn’t make it any less important. It’s short because the concept is simple. Unfortunately, many are missing out on this easy technique.

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Social Media as a Business Communication Tool

Communication

Between Google+ and every other social network created this year, the choices have expanded dramatically for businesses to be able to communicate with their customers and clients. Email is still valid and probably will be for a while despite challenges facing the medium, but social media is the one that’s on the rise.

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In Case You Didn’t Know that Bad Customer Service is Bad

Angry Customer

The social media world has turned into a venue where really upset people who used to never really have a voice now have a way to make your company suffer for making them upset. Customer service may have always been technically important, but today it is amplified by the power of “word of click“.

This Infographic by our friends at ZenDesk puts the numbers to the perception that bad customer service is bad. If you didn’t know before, now you will.

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Job Boards 2.0: How Social Media Makes Hiring Suck Less

Help Wanted

Perhaps the only thing in business more painful than looking for a job is finding someone to fill a position. Getting hired is hard, but hiring can be even worse. It’s normally easier for an applicant to know what they’re getting into when applying for a job than for the business to know what they’re getting when looking at people.

Social media can help.

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