This isn’t going to be a long post (I know a lot of mine have been too long, lately) but that doesn’t make it any less important. It’s short because the concept is simple. Unfortunately, many are missing out on this easy technique.
Between Google+ and every other social network created this year, the choices have expanded dramatically for businesses to be able to communicate with their customers and clients. Email is still valid and probably will be for a while despite challenges facing the medium, but social media is the one that’s on the rise.
The social media world has turned into a venue where really upset people who used to never really have a voice now have a way to make your company suffer for making them upset. Customer service may have always been technically important, but today it is amplified by the power of “word of click“.
Perhaps the only thing in business more painful than looking for a job is finding someone to fill a position. Getting hired is hard, but hiring can be even worse. It’s normally easier for an applicant to know what they’re getting into when applying for a job than for the business to know what they’re getting when looking at people.
Social media can help.
One of the most common questions we get when people ask about social media management is, “What exactly is a social media manager supposed to do?”
We know they tweet a lot, Facebook a lot, and chat along a seemingly mundane and endless string, but what do they actually do?