Business Social Networks: For the People, By the People

Niche Social Networks have been a hot topic on this and many blogs for a few months now.  Their popularity has been increasing exponentially to the point that businesses who are normally behind on the internet are now starting to take notice and find out “what is social networking and what can it do for my business?”

It is in the wording of the question itself that the problem lies.

First, here is a brief explanation of what a social network is done Twitter-style in 140 characters or less:

Niche social networks are websites where people with shared interests can network with each other, share thoughts and ideas, contribute resources, and be a part of a virtual community where they can interact with people anywhere in the world.

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Sick of Social Media Political Spam? Just wait. It’s Going to Get Worse.

Obama ClintonSocial Media websites are flooded with postings promoting one presidential candidate or insulting another.  Conventional wisdom says that after the nominations are handed out, we will see a decrease simply because there will be fewer people to post stories about.  This assumption is incorrect, but we’ll explain that later.  Right now, the landscape for social media coverage is starting on a temporary downslide. Read more

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Going Social for Marketing, Business, and Fun

porkfriedsocial.comSocial Media Marketing isn’t new. 2008 is simply the year that it emerges as THE thing to do if you want your business, charity, or blog to be “in” instead of “out”.

With companies that aren’t traditionally forward thinking in their marketing techniques, such as Ford Motor Company and Starbucks, making a push to enter social media marketing, it is clear that both big and small business are starting to take notice. Even local businesses are approaching anyone knowledgeable they can find on the subject to help them.

Below are some of the social media initiatives and trends from 2007 that tell of things to come in 2008. First, there are ways to create a web presence that goes beyond building a website or a blog. Then there are ways to drive traffic through social media to these websites. Read more

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The Year that Stumble and Digg will hit the Bridge Club Level

This really should be two separate stories, but we’ll consolidate because there are just to many similarities in the reasons why both Digg and StumbleUpon will take their already-mammoth popularity and truly become household names beyond just the tech households of the world.

Social media in general is growing, but there is still a thin but clear gap between the point that Digg and StumbleUpon currently enjoy and that next level that would yield exponential growth in visitors, pageviews, and popularity.  Call it the tipping point, and there are several points in a website’s life that can be called that, but this particular one is the last that either will enjoy. Read more

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2008: Year of the Mini Social Networks

OpenSocialMySpace, Facebook, and the other large social networks need not worry.  The small, niche social network sites that are popping up faster than poker rooms in the 90’s are not going to hurt the big boy’s bottom lines.  They’re just going to draw more people by the end of the year because of one fact.

They’re just more useful than the big sites.

The appeal that brought millions to form profiles and make friends on MySpace and Facebook will have the opposite effect in 2008 an beyond.  We built our MySpace page and started Facebooking because everyone else was doing it.  As closed social sites begin to gain in popularity, they will appeal to people because NOT everyone else is doing it.  Inclusion is easy on today’s internet.  Being part of something exclusive is becoming the new IT thing to do. Read more

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Digg the Candidates: Not much to analyze here

When Digg released their Digg the Candidates section back in September, we made lots of predictions.  Luckily for Digg and for America, most were wrong.

Still, it has been a huge disappointment so far.  Digg put together an excellent section with appropriate features and nice opportunities for the candidates to interact with their supporters, as well as those who support other candidates.  It should have been a great thing, with many of our predictions coming true.  They didn’t.

Prediction 1: Ron Paul will dominate this through Diggs, submissions, and fans.

Obviously, we were right about the fans, but that wasn’t exactly a stretch of a prediction.  He currently has over 15k, more than Obama, Clinton, and every Republican candidate combined.  In retrospect, we should have known that it wasn’t possible for him to submit a ton.  There are too many supporters who scramble to submit the stories about him for him.  I’m shocked his team has been able to submit 9. Read more

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