This isn’t going to be a long post (I know a lot of mine have been too long, lately) but that doesn’t make it any less important. It’s short because the concept is simple. Unfortunately, many are missing out on this easy technique.
How Native Advertising Makes a Difference
Saturday, March 16, 2013 by 2 Comments
There is a trend that has been growing in the publishing and advertising world that actually makes sense. Native advertising is starting to really take hold as a valid online advertising option for many and the results are starting to show.
Layering Social Media Channels to Pump Up Campaigns
Thursday, April 26, 2012 by Leave a Comment
This is the easiest part to of a consolidated social media brand messaging campaign, but it’s also one that is not well understood and rarely implemented properly. The standard practice is to have a message, send it out on Twitter and Facebook, and move on to the next piece of news. It’s a futile effort.
Online Videos Rise: Where are the Advertisers?
Friday, February 25, 2011 by 1 Comment
The trends are clear: more people are watching videos online and spending less time in front of the television. Perhaps more importantly, it’s easier to skip television ads thanks to technology such as Tivo than it is to skip ads online.
With such clear trends, why are companies not embracing online video advertising more?
This Infographic by our friends at BuySellAds has clear implications, but online video ads are only marginally increasing. When will big business start to understand that branding online is much more cost-effective than through traditional media?
Soon.
Social Media Manager Duties: A Case Study in “Hectic”
Tuesday, February 15, 2011 by 7 Comments
One of the most common questions we get when people ask about social media management is, “What exactly is a social media manager supposed to do?”
We know they tweet a lot, Facebook a lot, and chat along a seemingly mundane and endless string, but what do they actually do?
MerchantCircle Goes After Wal Mart, Starbucks
Sunday, February 13, 2011 by 4 Comments
The team over at MerchantCircle are going on the offensive, trying to attract local businesses to use their services to fight corporate retail stores like Wal Mart and Starbucks.
Apparently, it’s working.
