New Look for Facebook Sidebar Ads Means We Can’t Ignore Them (as much)

Facebook Sidebar Ads

By default, advertising on Facebook puts your ads first and foremost in the sidebar from a desktop view. Experienced marketers know that these ads are inferior to the news feed variations when it comes to click-thru and branding, so the old “best practice” of situating your images to work within a rectangle in the news feed and a square on the sidebar was ignored by most. Whatever it looked like in the sidebar was fine. The news feed was everything.

Now, Facebook is rolling out an update to the ads that kills two birds with one stone. First, it makes the sidebar ads more consistent with the news feed ads, meaning that the image used will look the same in the sidebar, only smaller. Second, it appears that the ads will be more prominent, making the potential for clicks higher than they were before.

[Read more...]

How Native Advertising Makes a Difference

Native Advertising

There is a trend that has been growing in the publishing and advertising world that actually makes sense. Native advertising is starting to really take hold as a valid online advertising option for many and the results are starting to show.

[Read more...]

Conversational Posts Earn the Right for Conversion Posts on Facebook

Conversation

This isn’t going to be a long post (I know a lot of mine have been too long, lately) but that doesn’t make it any less important. It’s short because the concept is simple. Unfortunately, many are missing out on this easy technique.

[Read more...]

Layering Social Media Channels to Pump Up Campaigns

Layer Cake

This is the easiest part to of a consolidated social media brand messaging campaign, but it’s also one that is not well understood and rarely implemented properly. The standard practice is to have a message, send it out on Twitter and Facebook, and move on to the next piece of news. It’s a futile effort.

[Read more...]

Online Videos Rise: Where are the Advertisers?

The trends are clear: more people are watching videos online and spending less time in front of the television. Perhaps more importantly, it’s easier to skip television ads thanks to technology such as Tivo than it is to skip ads online.

With such clear trends, why are companies not embracing online video advertising more?

This Infographic by our friends at BuySellAds has clear implications, but online video ads are only marginally increasing. When will big business start to understand that branding online is much more cost-effective than through traditional media?

Soon.

[Read more...]

Social Media Manager Duties: A Case Study in “Hectic”

One of the most common questions we get when people ask about social media management is, “What exactly is a social media manager supposed to do?”

We know they tweet a lot, Facebook a lot, and chat along a seemingly mundane and endless string, but what do they actually do?

[Read more...]