New Look for Facebook Sidebar Ads Means We Can’t Ignore Them (as much)

Facebook Sidebar Ads

By default, advertising on Facebook puts your ads first and foremost in the sidebar from a desktop view. Experienced marketers know that these ads are inferior to the news feed variations when it comes to click-thru and branding, so the old “best practice” of situating your images to work within a rectangle in the news feed and a square on the sidebar was ignored by most. Whatever it looked like in the sidebar was fine. The news feed was everything.

Now, Facebook is rolling out an update to the ads that kills two birds with one stone. First, it makes the sidebar ads more consistent with the news feed ads, meaning that the image used will look the same in the sidebar, only smaller. Second, it appears that the ads will be more prominent, making the potential for clicks higher than they were before.

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It’s Not Just Social. It’s Search. It’s Reputation. It’s Presence.

Amaral Auto Sales Homepage

Take a look at those familiar little icons in the top right corner of the screenshot above. Four of the primary social media sites’ logos adorn a prominent position on the homepage. It’s not an uncommon sight. Some put them at the top. Other put them at the bottom. Some make them large and prominent. Others make them small and subtle. One way or another, most dealerships put them somewhere. They do it for a reason.

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Conversational Posts Earn the Right for Conversion Posts on Facebook

Conversation

This isn’t going to be a long post (I know a lot of mine have been too long, lately) but that doesn’t make it any less important. It’s short because the concept is simple. Unfortunately, many are missing out on this easy technique.

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Social Media Manager Duties: A Case Study in “Hectic”

One of the most common questions we get when people ask about social media management is, “What exactly is a social media manager supposed to do?”

We know they tweet a lot, Facebook a lot, and chat along a seemingly mundane and endless string, but what do they actually do?

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