Feeling Heat: Why Facebook Changed Controversial Ad Program to Opt-In Only

FacebookWhether you use Facebook or not, you should be watching these developments.  What happens with Beacon over the next few weeks will make a huge difference in how internet users are treated by websites and their advertisers. 

It almost made it through the month of November without succumbing to pressures to make changes.

Almost.

Facebook Beacon, the new “hypertargeted” social advertising program that has drawn negative attention from across the internet, received an overhaul on November 30, less than a month after its launch.  There are still points of contention that organizations such as MoveOn will continue to press, but the most notorious feature has been removed.

Instead of having to opt-out to prevent personal purchasing data from showing on a user’s page and their friend’s pages, Facebook members now have to opt-in.  Despite future controversy over other issues, this will be the last major change for a while, and here’s why… [Read more...]

Social Media: Experts Offer Tips for Success

There are always articles about getting started in or getting better at social media, but this week was flooded with some great ones written by talented, respected authors.  Here, I have compiled some great resources, some “must reads” for anyone wanting a leg up.

Social media is huge and growing.  Those who have had success are often not willing to offer advice.  It was a great week — the advice was strong and it seemed to be free flowing.  Enjoy

* * *

Social Self Sabotage

Ben Cook with bloggingexperiment.com takes a very straight-forward, conversational approach to showing the primary mistakes that submitters of social media make.  Faking comments, misleading titles… we’ve all been tempted to try it.  Some of us (myself included) have had marginal success doing these things.  In the long run, it is futile and hurts your chances of building a strong profile that puts stories on the front pages consistently.

* * * [Read more...]

What can fix (I mean save) MySpace?

MySpaceRumors are flying.

“MySpace is getting a complete redesign.”

“MySpace is getting bought out.”

“MySpace is losing money.”

When rumors like these start flying, it’s normally a bad sign, but it doesn’t mean it can’t be fixed.  The Social Network’s meteoric rise and subsequent decline in users to Facebook has created these rumors, but there are still strengths that can be exploited.  If they are going to make it, they will need to make some changes, but more importantly, they will need to rethink their focus and reimpose their will through marketing-guided changes.

Instead of making it the easiest platform to spam and game, they need to appeal to their current best demographic, teens, pre- and post-, and create ways for them to stay with MySpace instead of defecting as they get older to Facebook or someone else.  More importantly, they MUST expand to the business sector. Sounds ridiculous, I know, when you consider the current state of the company and the growing disdain towards its inner-workings. Stay with me while [Read more...]

Stumbled! (too soon)

StumbleUponWelcome Stumblers!

Our goal was to have a news story about StumbleUpon up and running before we got the homepage stumbled, but it’s too late now.  We’ve been researching the Web 2.0, social media “wild card” (that’s one of the angles we were considering) for several weeks now.  Tons of story ideas, but with a website like StumbleUpon, if you’re going to write something, it better be the right story.

The effect that SU has had on the Internet has been unique and engrossing.  On the surface, it shouldn’t work.  People want to see what they want to see, not what others want them to see, right?  It just isn’t so. [Read more...]

From Nobody to Internet Phenom: Tips (wsj)

There are trillions of videos posted on YouTube and other social video websites every day. While that’s a gross overestimation, it doesn’t feel like it is to those who get catapulted into the public eye because of something they did and posted on these video websites.

“Going Viral” is a term that means something you submitted, whether it’s Judson Laipply’s “Evolution of [Read more...]

MTV Takes Latino Angle on Mobile Social Network

Con3xion (Connection) will be based around the Tr3s, their Latino youth-oriented channel. It is slated for a mid-December launch with the help of San Diego-based mobile social networking company Intercasting Corp, focusing on Hispanic youths who are heavy users of mobile technology, according to the company.

Here are some statistics that they’re basing their plans after:

  • Hispanics who own a cell phone with media capabilities: 63%.
  • Non-Latinos with media-capable mobile devices: 46%. [Read more...]