Social Media websites are flooded with postings promoting one presidential candidate or insulting another. Conventional wisdom says that after the nominations are handed out, we will see a decrease simply because there will be fewer people to post stories about. This assumption is incorrect, but we’ll explain that later. Right now, the landscape for social media coverage is starting on a temporary downslide. [Read more...]
Social Media Marketing isn’t new. 2008 is simply the year that it emerges as THE thing to do if you want your business, charity, or blog to be “in” instead of “out”.
With companies that aren’t traditionally forward thinking in their marketing techniques, such as Ford Motor Company and Starbucks, making a push to enter social media marketing, it is clear that both big and small business are starting to take notice. Even local businesses are approaching anyone knowledgeable they can find on the subject to help them.
Below are some of the social media initiatives and trends from 2007 that tell of things to come in 2008. First, there are ways to create a web presence that goes beyond building a website or a blog. Then there are ways to drive traffic through social media to these websites. [Read more...]
This really should be two separate stories, but we’ll consolidate because there are just to many similarities in the reasons why both Digg and StumbleUpon will take their already-mammoth popularity and truly become household names beyond just the tech households of the world.
Social media in general is growing, but there is still a thin but clear gap between the point that Digg and StumbleUpon currently enjoy and that next level that would yield exponential growth in visitors, pageviews, and popularity. Call it the tipping point, and there are several points in a website’s life that can be called that, but this particular one is the last that either will enjoy. [Read more...]
MySpace, Facebook, and the other large social networks need not worry. The small, niche social network sites that are popping up faster than poker rooms in the 90’s are not going to hurt the big boy’s bottom lines. They’re just going to draw more people by the end of the year because of one fact.
They’re just more useful than the big sites.
The appeal that brought millions to form profiles and make friends on MySpace and Facebook will have the opposite effect in 2008 an beyond. We built our MySpace page and started Facebooking because everyone else was doing it. As closed social sites begin to gain in popularity, they will appeal to people because NOT everyone else is doing it. Inclusion is easy on today’s internet. Being part of something exclusive is becoming the new IT thing to do. [Read more...]
You’ve seen them before. They create accounts that have either a gibberish name or “SEOSuperstud”. No avatar, or one that is their company logo. They might have lots of people befriended. They may have none.
They always submit. They never vote/Digg/upmod anyone else’s submissions. Their submissions get 1 or fewer votes (unless they are a MASS – a Multi-Account-SEO-Spammer, in which case they will have more than one, but it will always be the same amount and always voted by the same “people”).
They submit stories or websites that nobody from social media visits or votes for, and they don’t care. They are the social media SEO Spammers. If nobody clicks on their link, no worries. The only visit they care about is from Googlebots, and sadly (in some cases) Google will visit and take note of the website.
We wanted to make a video spoof on the “Leave Britney Alone” theme, but neither Chris Crocker nor Seth Green were available. Instead, we’ll just put together a nice little rant about why Reddit, Propeller, Newsvine, Mixx, StumbleUpon, Sphinn, Digg, and the others are not communities tolerant of spammers. More importantly, we’ll offer ways to combat the issue. Read on. [Read more...]
(In other news, Front Page Addiction: Destroying Families, Ruining Lives)
There are many mini-wars being fought on the Internet. Facebook vs. MySpace. Google vs. Yahoo. Apple vs. Microsoft.
One of the most polarized mini-wars going on is Reddit vs. Digg. While the two differ so greatly in look, feel, style, and membership, they are generally going after the same crowd – those who want to read and share in media on the Internet. There are others out there – Propeller (formerly Netscape), Newsvine, newcomer Mixx – but in the end, Digg is the top dog and Reddit is #2.
Those who are dedicated to either Digg or Reddit sometimes find it hard to crossover between the two. If you look at the top members for both, you will not find any duplicates. MrBabyMan, Digg’s top guy, does not have a Reddit account (unless Andrew is using a different name, which is unlikely). QGYH2, Reddit’s top guy, does have an account on Digg that has had some success, but not to the extent to be considered a “top digger”. Down the lists, this trend continues. Top Diggers are not Top Redditers. Period.
In any polarized war there are differences. Here is a breakdown of the differences and an analysis of their impact on each website. [Read more...]