MTV Takes Latino Angle on Mobile Social Network
Con3xion (Connection) will be based around the Tr3s, their Latino youth-oriented channel. It is slated for a mid-December launch with the help of San Diego-based mobile social networking company Intercasting Corp, focusing on Hispanic youths who are heavy users of mobile technology, according to the company.
Here are some statistics that they’re basing their plans after:
- Hispanics who own a cell phone with media capabilities: 63%.
- Non-Latinos with media-capable mobile devices: 46%. Read more
Verizon Bets Heavy on 4G for Mobile Social
November 14, 2007 · Filed Under Social Internet, Social Marketing, Social Networking Sites, Social Videos-Images-Music · Comment
Posting pictures or posts to your MySpace page via mobile device is not new. AT&T and T-Mobile have been doing it for a little while now. What makes this news about Verizon different is that their strategy is one of “hurry up and wait.”Instead of jumping in and creating platforms using the current 3G technology, they are putting most of their eggs into the 4G basket. Video is the prize to be won, the segment of social networking via mobile that they are targeting. Currently, downloading video to mobile devices isn’t hard. The problem is with uploading.
Verizon believes that 4G will solve this, making it possible to quickly, easily, and inexpensively upload videos mobile to mobile or mobile to web. While the smart Read more
Bebo May Be the Answer for Briton Broadcasters
November 14, 2007 · Filed Under Social Internet, Social Marketing, Social Networking Sites · CommentBebo, a hugely popular social networking website for the people in the UK, has partnered with several traditional media sources, including BBC and CBS.
It will be used primarily as a marketing platform for traditional broadcasters to help reconnect with Bebo’s 40 million users, specifically the so-called “lost TV generation” of 13 to 24-year-olds who make up the social networking site’s core audience. Their goal is to fill the void of how to deliver on-demand programming via internet and mobile devices.
Bebo has joined the flock of several Read more
Using Social Networks at Work - Should Companies Allow It?
November 13, 2007 · Filed Under Social Internet, Social Marketing, Social Networking Sites · 1 CommentOf the 308 companies interviewed by Forrester Consulting, 58.4% said that they prohibit “playing” on social networks such as Facebook and MSpace. The common sense reason is that if they are social networking, they aren’t working.
The counter argument is that by allowing a specified amount of time to be used for social networking or whatever other “toys” are available, the overall team spirit and job satisfaction will increase.
What most companies are not taking into account is a concept that would make some people angry, make some people rebel, and even make some people quit. Still, I think it would work in many situations. What if you allowed X amount of time per week for “Facebooking” in exchange for Read more
Social Media Marketing: Death to the Microsite? (mediaweek.com)
November 13, 2007 · Filed Under Social Internet, Social Marketing, Social Networking Sites · CommentThe greatest advantage of social media marketing is that you don’t have to bring people to your website to advertise to them. With a growing segment of internet buyers finding what they need where they already are, namely social networks like Facebook, the old goal of pulling people to their advertising microsites is swiftly being replaced by the new goal of pushing advertising to the people.
The “old” model was to create a small website or even a page on a current website that highlighted a product or service. Information, calls to action, links Read more
Got time? Want to learn social media? Here’s a great resource
November 12, 2007 · Filed Under Social Internet, Social Marketing, Social Networking Sites, Social News Sites, Social Videos-Images-Music, StartUps · 3 Comments
Vandelaydesign.com has come up with an informative collection of great articles that give you direction on your social media journey. You will learn which site(s) are best for what you want to achieve, discussing pros and cons on major social sites like: Digg, Stumbleupon, Sphinn, Del.ico.us, Facebook and more.Before you dive into Read more
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JD Rucker
