Social Media: The Impact

Saturday, January 22, 2011 by 3 Comments

The impact of social media on our society is one that is not in doubt. Some, however, do question whether there are true business applications to social media. Is it just a branding tool that big corporations can use or is it something that small businesses can utilize as well.

That debate will continue, but this graphic by Jim Piccolo breaks down the ways that social media was used in 2010. This information can help us to predict and better understand what may happen in 2011 and beyond. [Read more...]

Filed Under: Social Marketing, Social Media Marketing Tagged With: , ,

The Social Media Impact on… Food Trucks

Friday, July 23, 2010 by 2 Comments

This video by Mashable tells an interesting tale about how everyone from an Ice Cream Truck to a Mobile Bistro are able to use social media to promote their products.

Using Twitter, Facebook, and Foursquare, food trucks are hits coast-to-coast. One truck claims that 15% of their sales come specifically from Twitter. Who would have known?

Filed Under: Social Marketing, Social Media Marketing Tagged With: ,

The Simple Truth About Digg’s Lack of Profits

Sunday, January 4, 2009 by 18 Comments

It was hard.  For as long as I can remember, I have not been one who clicks on banner ads.  Heck, in most cases, I don’t even see them (thank you FF).

A friend of mine who is an avid reader turned me onto Audible.com to download audio books.  With recent articles in BusinessWeek and TechCrunch about the financial woe’s they’re having at Digg, I remembered seeing an Audible ad on Digg and thought, why not?

Audible Ad on Digg

I’m going to be signing up for the service anyway.  Why not throw a bone to the site that consumes a ton of my time?

The results weren’t good:

Bad URL

These things happen.  I sent an email to Digg pointing out the issue and waited.  It is now 4 days later.  I surfed Digg, doing my thing, checking every time I went to a new page to see if my target ad had found me.  It eventually did, but still, it didn’t work. [Read more...]

Filed Under: Digg, Social Internet, Social Marketing, Social Media, Social News Sites Tagged With: , , , ,

Call to Compile a List of Social Media Sites

Saturday, October 18, 2008 by 14 Comments

Hello friends!  I want to compile a list of social media websites.  All of them.

Social Media Master List

We all know the basics – Digg, Mixx, Reddit, Propeller, etc. – but what about the others?  There are probably three hundred trillion of them, give or take, and I would like to compile a complete list.  If you know of any, please post them here in the comments.

Thanks!

Filed Under: Social Internet, Social Marketing, Social Media, Social Media Marketing, Social Networking Sites Tagged With: ,

Should Digg Adopt a HuffPo Rule?

Monday, September 29, 2008 by 5 Comments

OK, so everyone knows that the majority of Digg users lean to the left on most political issues.  Everyone on Digg should know that Huffington Post leans way to the left on all political issues.  It’s natural to think that the site would have a huge following on Digg and would get a ton of front page stories.

Over 7 a day – that’s a little overboard.

Still, that’s what happens to stories when they are submitted to Digg.  With a careful use of clever, tilted headlines and an aggressive user base,  HuffPo has had 52 stories hit the front page in the last 7 days.  This is not new.  In fact, there are times when this would be a low number.  They have tremendous traffic and take advantage of the traffic for Digg’s sake with a nicely placed Digg button accompanied by a request to “support” the story.

Here is an image that tells a lot about the current Digg front page:

Digg Huffington Post [Read more...]

Filed Under: Digg, Social Internet, Social Marketing, Social Media, Social Media Marketing Tagged With: , ,

Pwned: The StumbleUpon Digg Experiment Initial Results

Friday, September 5, 2008 by 23 Comments

First, a disclaimer about this experiment and the analysis.

In retrospect, this experiment was flawed.  The subject matter and style of delivery was very clearly geared in favor of one of the combatants.  When it was initially conceived, it was decided that the experiment would best be delivered through a post that announced itself.  By checking traffic statistics on a post titled: “The StumbleUpon Digg Experiment”, there would be equal billing, equal exposure, and most importantly, equal chances through the delivery methods to give both sides a chance.

We were wrong. [Read more...]

Filed Under: Digg, Social Internet, Social Marketing, Social Media, Social Media Marketing, Social News Sites, Stumbleupon Tagged With: , , , , , , , ,
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