Those outside of marketing often think it’s an easy job. You just have to learn how to spam, learn how to sound clever, and then get your unwanted messages in front of as many people as possible. A recent study shows that it’s not the easy, stress-free job that many believe it is. [Read more...]
There is a trend that has been growing in the publishing and advertising world that actually makes sense. Native advertising is starting to really take hold as a valid online advertising option for many and the results are starting to show.
Via: Automotive SEO
The social media world has turned into a venue where really upset people who used to never really have a voice now have a way to make your company suffer for making them upset. Customer service may have always been technically important, but today it is amplified by the power of “word of click“.
One of the most common questions we get when people ask about social media management is, “What exactly is a social media manager supposed to do?”
We know they tweet a lot, Facebook a lot, and chat along a seemingly mundane and endless string, but what do they actually do?