Media Killed the Bookmarking Star: del.icio.us traffic falls below StumbleUpon, Reddit

For the first time in over a year, del.icio.us, the social bookmarking darling that made it cool to share your favorites, has fallen in traffic below social media powerhouses reddit.com and StumbleUpon according to compete.com’s December numbers.  Propeller, formerly Netscape, is closing in on del.icio.us as well.

While Compete’s numbers are often inaccurate, it is still a bad trend and lends to the idea that social media is replacing social bookmarking as a way to save faves.  Both StumbleUpon and Reddit, as well as most other social media websites, offer ways of saving or bookmarking websites beyond the primary ability of sharing stories, videos, and pictures.  StumbleUpon gives each user a blog that they can save any page that they review, while reddit offers an option to save any page that is submitted. Read more

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Sick of Social Media Political Spam? Just wait. It’s Going to Get Worse.

Obama ClintonSocial Media websites are flooded with postings promoting one presidential candidate or insulting another.  Conventional wisdom says that after the nominations are handed out, we will see a decrease simply because there will be fewer people to post stories about.  This assumption is incorrect, but we’ll explain that later.  Right now, the landscape for social media coverage is starting on a temporary downslide. Read more

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Banned at Digg? Talk to the Hand!

Banned at DiggThe issue has been building up for a few weeks now. It’s taboo, of course, to discuss Digg.com in a negative light, but there have been “closed-door” secret meetings amongst diggers recently. Via GTalk, it’s a hot topic among active diggers.

A couple of weeks ago, Tamar Weinberg posted Why Nobody Should Buy Digg. It details some of the circumstances behind recent bannings and the apparent turnaround in how Digg handles them. In short, they don’t. If you’re banned, Digg won’t talk to you. They won’t talk to anyone else about you. Read more

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Going Social for Marketing, Business, and Fun

porkfriedsocial.comSocial Media Marketing isn’t new. 2008 is simply the year that it emerges as THE thing to do if you want your business, charity, or blog to be “in” instead of “out”.

With companies that aren’t traditionally forward thinking in their marketing techniques, such as Ford Motor Company and Starbucks, making a push to enter social media marketing, it is clear that both big and small business are starting to take notice. Even local businesses are approaching anyone knowledgeable they can find on the subject to help them.

Below are some of the social media initiatives and trends from 2007 that tell of things to come in 2008. First, there are ways to create a web presence that goes beyond building a website or a blog. Then there are ways to drive traffic through social media to these websites. Read more

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I Stumble. Got a problem with it?

I Stumble Read more

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Digg wins in 2007, Looking great in 2008

2007 was the year that social media truly emerged as a power player on the Internet.  2008 will be the year that it hits the next, final level.  Expect Digg.com to lead the way in more ways than traffic.

First, the numbers.  Compete.com shows that 2007 was huge for all of the major social media sites.  Even though Reddit showed the highest percentage increase, Digg is still tracking at 10 times more traffic.  The graph below compares Digg, Reddit, and StumbleUpon.  You’ll notice that Reddit and StumbleUpon have very similar trends, while Digg has mixed movement — sometimes huge increases, sometime steady.  This really speaks to the growth potential — it can jump up at any time.

 Digg Reddit StumbleUpon

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