The Real Reason that Facebook is Changing to Non-Promotional Business Posts

Spam

The recent announcement that Facebook is not going to be allowing businesses to post advertisements that are masquerading as stories seems to be a play for more profits. Everyone seems up in arms that Facebook would have the gall to force businesses to pay for placement of their promotional material on their free service and they’re calling them out for being greedy. That’s a small part of it, but it’s not the real reason behind the move.

In reality, people don’t want to see it. The users of Facebook have always been the focus of the company to the point that their management has been famously caught by investors saying that they want to make money to improve the platform rather than improving the platform to make more money. They have it right. The money will come. As long as they can keep people engaged on the social site and continue to gain new users faster than they’re losing them, the money will be a simple side-effect.

[Read more...]

New Look for Facebook Sidebar Ads Means We Can’t Ignore Them (as much)

Facebook Sidebar Ads

By default, advertising on Facebook puts your ads first and foremost in the sidebar from a desktop view. Experienced marketers know that these ads are inferior to the news feed variations when it comes to click-thru and branding, so the old “best practice” of situating your images to work within a rectangle in the news feed and a square on the sidebar was ignored by most. Whatever it looked like in the sidebar was fine. The news feed was everything.

Now, Facebook is rolling out an update to the ads that kills two birds with one stone. First, it makes the sidebar ads more consistent with the news feed ads, meaning that the image used will look the same in the sidebar, only smaller. Second, it appears that the ads will be more prominent, making the potential for clicks higher than they were before.

[Read more...]

The Dos and Don’ts of Facebook Marketing

Facebook Marketing

There have been and always will be right and wrong ways to go about marketing on Facebook. The only things that change are the ways to go about doing the “right” things. While some would say there are no rules on social media, there are definitely best practices to do and poor practices to avoid.

[Read more...]

The Easiest Way to Waste Money on Facebook

Dodge Avenger Event

Looking at the screenshot above of the landing page that Facebook took me to when I clicked on Dodge’s advertisement in the sidebar, one might believe everything was in order. It’s not exceptionally attractive and definitely offers way too many options to be a strong landing page from a social media campaign, but at least it’s pretty compelling. The clear call to action – get a quote. There’s a payment offer for those who want such things. There’s a financing term offer for those who like 0%. There’s a cash back offer for those who want to pay less.

[Read more...]

How Native Advertising Makes a Difference

Native Advertising

There is a trend that has been growing in the publishing and advertising world that actually makes sense. Native advertising is starting to really take hold as a valid online advertising option for many and the results are starting to show.

[Read more...]

The Three Primary Auto Dealer Content Types for Facebook

Hamlet

Everyone who plays in the Facebook page strategy game has their opinions about the types of content to post. Car dealers and vendors have tried different things over the years. Some have found success while others have let it fall off completely, dismissing it as unimportant or too time-consuming to mess with on a daily basis.

[Read more...]