This isn’t going to be a long post (I know a lot of mine have been too long, lately) but that doesn’t make it any less important. It’s short because the concept is simple. Unfortunately, many are missing out on this easy technique.
It’s Not Just Social. It’s Search. It’s Reputation. It’s Presence.
Saturday, May 18, 2013 by 2 Comments
Take a look at those familiar little icons in the top right corner of the screenshot above. Four of the primary social media sites’ logos adorn a prominent position on the homepage. It’s not an uncommon sight. Some put them at the top. Other put them at the bottom. Some make them large and prominent. Others make them small and subtle. One way or another, most dealerships put them somewhere. They do it for a reason.
The Three Primary Auto Dealer Content Types for Facebook
Monday, May 13, 2013 by 3 Comments
Everyone who plays in the Facebook page strategy game has their opinions about the types of content to post. Car dealers and vendors have tried different things over the years. Some have found success while others have let it fall off completely, dismissing it as unimportant or too time-consuming to mess with on a daily basis.
The Best and Worst Cities by Drivers
Thursday, April 11, 2013 by Leave a Comment
Some cities have better drivers than others. It could be because of the streets and conditions. It can be based upon the population itself. Then again, it could just be that some places attract really good or really bad drivers.
Launching a Niche Blog Network gives You Content Control
Wednesday, April 3, 2013 by Leave a Comment
Content marketing has been growing for over a decade now, but 2013 is proving to be its pinnacle year. Marketers are starting to realize that search and social center around content rather than the other way around, making true content marketing on and off a website a must-have discipline for companies wanting to find success online.
Ford to Give 100 Fiestas to Social Media Influencers
Tuesday, February 26, 2013 by 2 Comments
The search has begun for “Fiesta Agents” in the latest version of the Fiesta Movement. For the 2014 Ford Fiesta, they’re going all out to get user-generated content that truly exemplifies the sporty sub-compact, offering the car, gas, and insurance to 100 agents who can prove that they’d be the best agents in the world through a video submission.
