The Social Reason that Transparent Pricing Works

Social Mobile

If one didn’t know any better, they might believe that our company was in the business of helping dealers price vehicles. We’re not. We’re a social company first and foremost, but there’s a reason that we point most of our clients towards Automark Solutions. It just makes sense.

Today’s example came to us through a non-client. It was a friend in the business who was having pricing challenges at their dealership. Apparently, they were getting eaten alive on social media by a customer who was not very pleased with the way that their online pricing didn’t reflect the pricing that they actually qualified for in their situation. Technically, it wasn’t even a customer of the dealership that was delivering the trouble but rather a boyfriend of a girl whose mother had the experience.

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Big Data Needs a Great Interpreter to be Effective

Data Analytics

I really don’t like dashboards. They tend to make a lot of sense to the people who built them as well as the people who work with them regularly, but those who do not use them all the time tend to have challenges in finding uses for them. Even the best dashboards are more beautiful than effective.

This wasn’t always the case. I’ve participated in building dashboards in the past. We made them visually stunning, loaded with data, and intuitive to the point that they would adjust based upon the users’ preferences. This is great, but what I’ve learned over the years is that they really don’t bring much value to the average business. In our world, the automotive industry, there is no shortage of dashboards that present data nicely, but it’s hard to find dealers who use them properly. It’s not that they can’t. It’s that the time and effort it takes to digest the data, no matter how wonderfully it’s presented, often falls to the wayside as a luxury activity. In the car business, the people who would get the most value out of a great dashboard are the people who are too busy to use them properly.

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Dealership Gets Social with ‘Keys in a Box’ Spoof Video

Keys in a Box

When a local company tries to spoof something, it normally fails miserably. It can come across cheesy, risky, and unprofessional. In the case of Oak Lawn Toyota‘s spoof of a popular SNL skit, the end result was pretty darn spot on.

They made the video below based upon “D**k in a Box”, a popular skit that featured Andy (Andy Samberg) and Raif (Justin Timberlake). The production level, scripting, sound, and everything about what the dealership did was exceptional.

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How LotLinx Fits Into Our Marketing Offerings

Tailored Suit

It’s easy for us to point to social media or search engines as our bread and butter. They make sense. With the goal of Dealer Authority being to help dealers generate more business, the focus on search engines and social media makes sense because they’re the most obvious ways for dealers to move the needle on their marketing. We can send shoppers to the inventory, which is exactly where we want them to be in order to achieve our clients’ goals (and thus our own goals at the same time).

LotLinx seems to be out of place at first glance. It isn’t social media. It isn’t about search engine marketing. How does it fit in so nicely to our offering if it has nothing to do with our core? The answer lies in the way that they operate their business. They send shoppers to the inventory on the dealership’s own website. They bypass the lead forms and other methods that third-party sites use to keep visitors on their own websites and they transfer the shoppers directly to the dealership.

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Bringing Back the Social News Watching


A hiatus. We went on one with this particular blog. It’s not that we lost any passion for the concept that launched Social News Watch back in 2007. We just got busy delivering automotive social media awesomeness to clients, but thankfully growth and strong hiring have allowed me to look back at the things I had to let go and put the right effort back into them.

Social News Watch is one of those ancient projects that is about to see a rejuvenation. We’ve continued to post social media content on sites like DealerBar and DrivingSales, but now it’s time to get back to our roots. Let me explain.

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Tesla is Playing the Media Perfectly

Tesla Store

It’s amazing when a spin doctor is able to make a good chunk of people believe in the wrong thing. The way that Tesla is playing their hand for the media, the consumer advocacy groups, and the consumers is nothing short of masterful.

First and foremost, let’s make two things very clear:

  1. We do not condemn Tesla for what they’re doing. While it may end up hurting the automotive industry and consumers if they push too hard, the idea of them wanting to keep their chosen sales model in place is absolutely nothing that we object to or disrespect. In their shoes, we would probably be doing the exact same thing.
  2. We do not support the car dealers around the country because of bias on our part. For full disclosure, car dealers are our clients. That means that we want them to succeed. For this particular situation, we are taking off our self-serving hat and looking at the facts of the situation because when you dig into the matter from a comprehensive perspective, you’ll see that their concerns are valid.

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