Keeping a close watch over social media since 1874.
The social media world has turned into a venue where really upset people who used to never really have a voice now have a way to make your company suffer for making them upset. Customer service may have always been technically important, but today it is amplified by the power of “word of click“.
This Infographic by our friends at ZenDesk puts the numbers to the perception that bad customer service is bad. If you didn’t know before, now you will.
Perhaps the only thing in business more painful than looking for a job is finding someone to fill a position. Getting hired is hard, but hiring can be even worse. It’s normally easier for an applicant to know what they’re getting into when applying for a job than for the business to know what they’re getting when looking at people.
Social media can help.
They have become such an embedded part of our lives that we often forget the trouble they cause on a daily basis. Smart phones are wonderful and immensely troubling at the same time.
The trends are clear: more people are watching videos online and spending less time in front of the television. Perhaps more importantly, it’s easier to skip television ads thanks to technology such as Tivo than it is to skip ads online.
With such clear trends, why are companies not embracing online video advertising more?
This Infographic by our friends at BuySellAds has clear implications, but online video ads are only marginally increasing. When will big business start to understand that branding online is much more cost-effective than through traditional media?
Soon.
One of the most common questions we get when people ask about social media management is, “What exactly is a social media manager supposed to do?”
We know they tweet a lot, Facebook a lot, and chat along a seemingly mundane and endless string, but what do they actually do?
