One of the least expensive forms of pay-per-click advertising on the internet is StumbleUpon. With prices as low as 5 cents per click, they are able to drive more traffic for the buck than sites like Google or Facebook. What’s more, ads have a chance of picking up “natural” stumbles that are free. In some cases, a good campaign with strong content can get more natural clicks than paid ones.
There will always be business listing errors online. People sometimes do not pay attention. Businesses move or shut down. Some businesses are asleep at the wheel and unscrupulous competitors sabotage their listings. It happens. It’s not surprising that around 20% of the listings on popular sites like CitySearch and Mapquest are inaccurate. What was surprising is that the most accurate data apparently comes from Foursquare.
There are many ways to slice and dice the data that people and businesses collect from social media. It is not the black hole that many believe it to be and ROI-savvy people who are willing to dive deeper into the numbers can be rewarded with the data they want… and then some.
This graphic depicts it all nicely. Click to enlarge.
Can Facebook break the trend? It seems that any time a web-based company gets “too big to fail”, it is destined to fall apart some time soon. History shows that companies often fall under the pressure of their own weight as well as poor decisions at the top. Is Mark Zuckerberg different? Is Facebook different? Will it stick around forever (or at least for another decade)?
The world continues to experience unprecedented population growth. It’s a self-perpetuated problem; the more people there are, the more people they’ll make. Birth rates are not slowing and as more people have babies while life is extended through medical advances, it’s starting to get pretty crowded out there.